New online toolkit about audience segmentation for vaccination

Breakthrough ACTION is excited to share a toolkit about audience segmentation for vaccination, as a part of the newly launched SBC Learning Central platform. This course is also available in French.

This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

  • Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
  • Provide resources for policy-makers and implementers;
  • Support preparedness efforts to protect against and anticipate needs in the next pandemic.

Source: New on line toolkit about audience segmentation for vaccination

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HIV and COVID-19 Social and Behavior Change (SBC) Repository of Resources

The Meeting Targets and Maintaining Epidemic Control (EpiC) project has curated a collection of SBC materials and tools developed by its local project teams and used across its country programs to support HIV prevention, care, and treatment as well as COVID-19-related programming.

Source: HIV and COVID-19 Social and Behavior Change (SBC) Repository of Resources

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    COVID-19 SBC Message Guide

    Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.

    Source: COVID-19 SBC Message Guide

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      Social Media Toolkit: COVID-19 Booster

      This is a collection of images from the US Centers for Disease Control (CDC) that you can share on social media to encourage people to get their COVID-19 booster.

      Source: Social Media Toolkit: COVID-19 Booster

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        How to Conduct a Rapid Community Assessment

        Rapid community assessment (RCA) is a process for quickly collecting community insights about a public health issue in order to inform program design. The assessment involves reviewing existing data and conducting community-based interviews, listening sessions, observations, social listening, and surveys.

        The Centers for Disease Control and Prevention (CDC) is pleased to share an assessment guide and tools for those who wish to better understand their community’s needs regarding COVID-19 vaccine acceptance and uptake among adults, adolescents, and children.

        Source: How to Conduct a Rapid Community Assessment

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          Lembar Balik COVID-19 (Community Engagement Kit)

          This flipchart is a tool intended for Facilitators to help provide information, education, and advice regarding COVID-19 vaccination especially the elderly (elderly) and the general population who have not completed their vaccination dose. Facilitators can include health workers, Family Planning Extension Officers/Family Planning Field Officers, community social assistants; also community leaders, volunteers, and vaccination education teams who deal directly with audience groups.
          The flipchart is designed to make the facilitators to carry out group communication and dialogue more directly and easier, accompanied by illustrations and pictures that help make it easier for the audience to understand the message.

          Source: Lembar Balik COVID-19 (Community Engagement Kit)

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            Kartu Bantu COVID-19 (Community Engagement Kits)

            The COVID-19 Cue Card contains key questions and answers about COVID-19 vaccination. Created to facilitate the work of community assistants in reducing doubts about the COVID-19 vaccination. The content was developed based on the analysis and results of studies related to vaccination acceptance among the elderly and the general population who have not been fully vaccinated. This Cue Card can be used at any time if there are questions raised by individuals, groups or communities. These cards can also be used as a tool and games to play together to remember important messages related to the COVID-19 vaccination.

            Source: Kartu Bantu COVID-19 (Community Engagement Kits)

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              COVID-19 Vaccine Confidence Social Media Toolkit

              After the rapid development of the COVID-19 vaccines and subsequent rollout, there has been an infodemic of misinformation circulating about COVID-19 vaccine safety and efficacy, reducing public trust in getting vaccinated. This social media toolkit aims to support Ministry of Health officials, frontline health workers, community leaders and members, and patient advocacy groups with key messages to help address COVID-19 vaccine hesitancy in their communities.

              This toolkit is also available in SwahiliLuganda, and Nigerian Pidgin English.

              Source: COVID-19 Vaccine Confidence Social Media Toolkit

                Views 1695

                Nepal Little Jab Book

                Save the Children has launched the Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread. The playbook focuses on six key behavioral challenges which restricts vaccine uptake and presents contextual and hackable behavior change actions to strengthen vaccine uptake and confidence amongst parents, young people, and health workers in Nepal.

                The playbook is designed for social behavior change (SBC) practitioners, development agencies, local government officials, health staffs, and media, and the insights are guided by the research conducted in Madhesh Pradhesh (formerly known as, Province 2).

                The Nepal Little Jab Book details down evidence and solutions to inspire vaccine uptake in people who are concerned about the side effects of the vaccine, challenged by trust towards available vaccines, or those looking for social endorsement in behest of various empirical and normative expectations.

                Source: Nepal Little Jab Book

                  Views 980