The I’m Responsible Campaign includes posters, social media for the general public, women and pregnant women to reinforce key COVID-19 Prevention Behaviors implemented by Maharashtra State in India. The materials are in Hindi.
Source: Me Jababdar/I’m Responsible Campaign
Views 1208
USAID Philippines’ ReachHealth team has several robust social media platforms that reach specific audience segments with family planning messages. USAID’s Breakthrough ACTION COVID Vaccine project worked with ReachHealth to jointly produce and post social media cards promoting the Department of Health’s National Vaccine Days (NVD) from November 29-December 01, 2021 and December 15-17, 2021.
The social media cards were posted on platforms such as It’s Okay To Delay, which caters to young adults, and Konektado Tayo, for parents of teens, who are eligible to get vaccinated in the country. Teens got their own messages on the DOH’s platform for teens, I Choose.
In a little over a week, these platforms reached more than 3 million people — a solid accomplishment given that the messages were focused on reaching rural and peri-urban areas with low vaccine coverage and not major urban cities like Metro Manila. The posts encouraged vaccination and also answered key questions about family planning and vaccination.
Working with the DOH in the Philippines, USAID’s Breakthrough ACTION and ReachHealth projects helped raise public awareness through this vaccine promotion initiative. More than 9.9 million people were vaccinated during the National Vaccination Days, helping the government to fully vaccinate more than 50 million Filipinos by the start of 2022.
Views 1470
We worked with IDEO.org, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.
Source: ‘Vaccination Is’ Campaign for Refugees
Views 2893
To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.
Source: Ghadi Detergent Mask Campaign
Views 1123
This is a series of testimonials, in English and Spanish, encouraging people to get the COVID-19 vaccine. They are part of Johns Hopkins University’s initiative to encourage JHU employees and members of the Baltimore community to get vaccinated against COVID-19.
Source: Get the Facts Get the Vax Testimonials
Views 908
This is a COVID-19 vaccination campaign video from Ghana and in one of the local languages. The video is available on KingRalph Osei Agyeman’s Twitter account.
Source: Ghana COVID-19 Campaign Video
Views 1071
This is a COVID-19 prevention campaign in Indonesia in which people can purchase masks to donate to local charities.
Source: #MakeCOVIDWorth Campaign in Indonesia on Instagram
Views 815
Save the Children Ethiopia country office; under its media campaign work with UNICEF, had produced nine additional television spots with Fana Broadcasting Corporate. Here’s a video on how to minimize stress and apply positive parenting.
Source: Save the Children Ethiopia COVID campaign (Twitter)
Views 681
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!
The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.
La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”
Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.
Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign
Views 1565
Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.
Source: Opinion leaders in Malawi promoting the COVID-19 vaccine
Views 747
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
