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Uganda COVID-19 Campaign Materials

December 21, 2021/in Radio/Audio Spots, SBC Campaign, SBC Materials, Social Media, Video Johns Hopkins Center for Communication Programs, Uganda Ministry of Health, UNICEF, United States Agency for International Development Uganda Acholi, Ateso, English, Karamajong, Kiswahili, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro Risk Communication and Messaging, Vaccines Communities, General Public, Religious Leaders, School Administrators, Teachers/by Shane Harper

The Uganda Kijja Kugwa (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases.

The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Since implementation, the campaign has been refreshed to incorporate messaging on vaccines, including a special Moments campaign. Various materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

The campaign was developed In partnership with the Ministry of Health, UNICEF, WHO, USAID, and the USAID Social and Behavior Change Activity. For more information, contact Glory Mkandawire, Chief of Party gmkanda2@jhu.edu.

Resources:

General COVID-19 audio, print, video materials and images for social media.
Videos developed by UNICEF where teachers, and community faith leaders promote vaccination.
General audio, print, video materials on vaccines, with posters for the general public and resources for clients and providers.

Moments campaign for vaccine uptake, featuring sentimental posters and videos of gatherings with friends, family, and colleagues, that reinforce vaccination.

Help Maldives COVID-19 Campaign

December 21, 2021/in Social Media International Maldivian Association, Twitter Maldives English Mental Health General Public, Young Adults (13-17)/by Shane Harper

This Twitter account is a student-led initiative aiming to bring together the Maldivian community against COVID-19 by promoting positivity and mitigating the social impacts of COVID-19.

Source: Help Maldives COVID-19 Campaign

#HarGharDastak Campaign, India – Twitter post

December 17, 2021/in SBC Materials, Social Media #HarGharDastak India, South Asia English Vaccines Communities, General Public/by Shane Harper

This is a tweet from the #HarGharDastak Campaign in India.

Source: #HarGharDastak Campaign, India – Twitter post

Faith Leaders Campaign – Twitter post

December 17, 2021/in Social Media Inter-religious Council of Kenya, Kenya Ministry of Health Kenya English, Kiswahili Vaccines Communities, Religious Leaders/by Shane Harper

This tweet, from the Inter-religious Council of Kenya, encourages Kenyan citizens to continue to follow the COVID-19 prevention guidelines after getting vaccinated.

Source: Faith Leaders Campaign – Twitter post

Using Narrative Evidence to Convey Health Information on Social Media: The Case of COVID-19

December 16, 2021/in Reports and Studies, Social Media JMIR Publications Global English Risk Communication and Messaging, Vaccines Researchers, SBC Professionals/by Shane Harper

The aim of this viewpoint paper is to introduce policy makers to the advantages of using narrative evidence to provide health information during a disease outbreak or pandemic such as COVID-19.

Source: Using Narrative Evidence to Convey Health Information on Social Media: The Case of COVID-19

Faith Leadership and Vaccine Hesitancy Reduction

December 16, 2021/in SBC Materials, Social Media Care Global English Risk Communication and Messaging, Vaccines SBC Professionals/by Shane Harper

In July, CARE USA ran a series of Facebook ads to test which messengers – healthcare providers, celebrities, or faith leaders – would drive more vaccine acceptance. We were surprised to learn that the faith leaders outperformed the other two messengers, particularly since reports from other sources such as the World Health Organization (WHO) indicated that healthcare providers showed the best results.

Source: Faith Leadership and Vaccine Hesitancy Reduction

India Fights Corona – Twitter post

December 15, 2021/in News and Updates, Social Media BJP India, South Asia English COVID-19 Response, Vaccines General Public, Journalists/by Shane Harper

This is a tweet requesting that people in India get vaccinated against COVID-19 as soon as possible.

Source: India Fights Corona – Twitter post

Variant of Interest vs Variant of Concern

December 7, 2021/in News and Updates, Social Media US Centers for Disease Control and Prevention, World Health Organization Global English Risk Communication and Messaging, Vaccines SBC Professionals/by wpengine

This simplified infographic explains the difference between a COVID-19 variant of interest and variant of concern.

Source: Variant of Interest vs Variant of Concern

Take the Lead in Protecting our Community (Zambia)

November 28, 2021/in SBC Materials, Social Media Government of Zambia, JSI, United States Agency for International Development, Zambia National Public Health Institute Zambia English Risk Communication and Messaging, Vaccines General Public, SBC Professionals/by Shane Harper

This poster is part of a COVID-19 prevention campaign in Zambia. The poster explains the five golden rules to follow after getting vaccinated: wear a mask, maintain social distancing, avoid crowds, wash your hands correctly and seek medical help if you do not feel well.

Source: Take the Lead in Protecting our Community (Zambia)

Liberia COVID-19 Social Media Images

September 16, 2021/in SBC Materials, Social Media Johns Hopkins Center for Communication Programs, Liberia Ministry of Health, United States Agency for International Development Liberia English Vaccines General Public/by wpengine

The following are social media graphics developed to help promote COVID-19 vaccines in Liberia. The graphics were made in under the Healthy Life brand and collaboration between Liberia Ministry of Health and Breakthrough ACTION Liberia, with funding from USAID.

Sources:

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