COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

Throughout 2021, CARE launched 45 locally-led campaigns in 20 countries applying lessons learned during an eight-week training series with Meta. In the second half of 2021, participating countries built on their learnings from their first campaigns and attempted to answer new questions that arose all while creating culturally appropriate messaging to encourage the adoption of preventative behaviors and/or to build trust in the vaccine, even if it wasn’t yet available.

Source: COVID-19 and Meta: Social and Behavioral Change Communication Learnings from 20 Countries

    Views 333

    “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

    The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

    The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.

    La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional  después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”

    Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y  en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.

    Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

      Views 219

      Alerta Guatemala COVID-19 Prevention Campaign Materials

      The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public.

        Views 166

        Synthesized Guidance for COVID-19 Messaging Tool / Guía para la Prevención y Control del COVID-19 en Servicios de Salud del Ministerio de Salud Pública y Asistencia Social de Guatemala

        This is a guide for creating COVID-19 prevention messaging in health services in Guatemala. It covers many topics, including: general info about COVID-19, infection control and prevention via social distancing/mask wearing/hand washing, Personal Protective Equipment, etc.

        Source: Synthesized Guidance for COVID-19 Messaging Tool / Guía para la Prevención y Control del COVID-19 en Servicios de Salud del Ministerio de Salud Pública y Asistencia Social de Guatemala

        Views 128

        Guide to Prevention and Control of COVID-19 in Services of Health

        The Coronavirus topic was included in the Guide for the Prevention and Control of COVID-19 in Health Services of the Ministry of Public Health and Social Assistance of Guatemala.

        To facilitate dissemination, a brochure and poster were produced. In addition, workshops were held with staff from the MOH and the municipalities of Nebaj, Chajul, Nebaj and Sacapulas in Quiché.

        Source: Guide to Prevention and Control of COVID-19 in Services of Health

          Views 122

          COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands

          The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala.

          The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Sacatepequez, Solola, and Totonicapan.

          Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse – Going to do Errands

            Views 93

            COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

            The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of six radio spots to raise awareness that COVID-19 threat continues in Guatemala.

            The radio spots remind the population that it is the responsibility of all Guatemalans to perform key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going do daily errands.

            Source: COVID-19 Prevention Campaign: Radio Spots – Si Toca Salir, Toca Cuidarse

              Views 108

              COVID-19 Prevention Campaign: Facebook Page Posts

              The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of Facebook posts to raise awareness that COVID-19 threat continues in Guatemala.

              The posts remind the population that it is everyone’s responsibility to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a mask) at critical moments of elevated risk such as visiting family or friends, going to work, or going to do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”.

              Source: COVID-19 Prevention Campaign: Facebook Page Posts

                Views 120

                COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

                The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram stories to raise awareness that COVID-19 threat continues in Guatemala.

                The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed a set of four Instagram Stories to raise awareness that COVID-19 threat continues in Guatemala. The Instagram Stories remind the population that it is the responsibility of the entire family to do key prevention behaviors (Wash your hands, Maintain physical distancing, and Wear a Mask) at critical moments of elevated risk to visit family or friends, go to work, or go do daily errands. The slogan of the campaign is “Si Toca Salir, Toca Cuidarse”. Each story was contextualized for the following locations: Guatemala, Nebaj, Solola, and Totonicapan.

                This suite of Instagram Stories emphasized COVID-19 prevention when visiting family or friends.

                Source: COVID-19 Instagram Posts: Si Toca Salir, Toca Cuidarse: If You are Visiting Family or Friends

                  Views 104