Under funding from USAID Mali, Breakthrough ACTION Mali conducted advocacy and mobilization, awareness-raising and community engagement activities for several months in the capital of Bamako but also in the regions. These activities have been proven by the various testimonies of government, community and religious leaders.
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In Bangladesh, mental health challenges remain unmet due to a lack of awareness, a shortage of mental health professionals and various facilities. To address the widening gap between mental health needs and the availability of mental health care professionals, Dr. Helal Uddin Ahmed, Assistant Professor of Child Adolescent and Family Psychiatry, National Institute of Mental Health worked with Breakthrough ACTION to develop a standard operating procedure for mental health and psychological support call centers. In March 2022, in consultation with the Non-Communicable Disease Control and the National Institute of Mental Health, Breakthrough ACTION organized training sessions on the mental health gap action program and the standard operating procedure, to equip doctors and counselors with mental health counseling, screening, and management skills, ensuring improved quality of mental health services that are affordable and accessible to people.
Source: Improving Mental Health Services in Bangladesh Through the Mental Health Gap Action Plan
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In 2021, as the COVID-19 pandemic spread around the world, healthcare workers worldwide mobilized to treat patients, often putting their own safety at risk. Scholastica Gladys Dery is a nurse at the Greater Accra Regional Hospital in Ghana. With over 25 years’ experience in public health, Scholastica was on the frontlines of the COVID-19 pandemic response. Despite being infected by the virus during the first wave, Scholastica recovered and returned to work to continue saving lives.
Source: Ghana: Health worker on the COVID-19 pandemic’s frontline
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The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.
Source: La Voz de los Religiosos Guatemala March-April 2022
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Since the onset of the pandemic in Ethiopia, the SNNP region was one of the recipients of UNICEF’s response in terms of finance, logistics, and technical support both at the regional health bureau and woreda levels. This was made possible through the funding of The EU Humanitarian Aid fund for UNICEF to reach the vaccine-eligible population residing in the most vulnerable communities across Ethiopia with COVID-19 vaccines and transmit key messages on COVID-19 prevention.
Source: EU COVAX Response
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Athishree was scared, hesitant to even talk to her friends when she first tested positive for #coronavirus.
While in quarantine, she taught herself the importance of opening up about her experiences.
Source: How Athishree coped with COVID-19
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The SIAP Elderly Hero Competition Currently as an integral part of the SIAP Campaign, is aimed to encourage vaccination coverage for the elderly. Supported by the USAID through the Breakthrough ACTIONS for COVID-19 program Indonesia, has collaborated with the Directorate of Health Promotion and Community Empowerment, the Ministry of Health of the Republic of Indonesia to conduct a complete COVID-19 vaccination program campaign for community groups. through public service advertisements on television, outdoor media, social media and digital media to encourage the achievement of complete COVID-19 vaccination until September 2022.
As part of the SIAP campaign, the Elderly hero competition uses an approach “from the elderly to the elderly” encouraging their fellow elderly the get full dose of COVID-19 vaccination and overcome challenges to get vaccinated.
The SIAP Elderly Hero Competition, which was held from March to the end of April 2022, succeeded in capturing 529 elderly people from 10 regencies/cities, namely Dumai City and Kampar Regency (Riau), Pasuruan Regency and Lumajang Regency (East Java), Kubu Raya Regency and North Kayong Regency. (West Kalimantan), Sinjai and Bantaeng regencies (South Sulawesi), and Kupang and South Central Timor (NTT) regencies. The elderly candidates were obtained by registering themselves voluntarily, searching from health center data, or searching directly from house to house.
From hundreds of candidates, the competition has chosen 10 elderly heroes. These ten figures has carry out a series of socialization of the complete dose COVID-19 vaccination through talk shows on local district/city radio, IG Live campaigns and social media through collaboration with local influencers, as well as holding sharing sessions at several community events.
Source: Elderly Heroes Competition – Tools and Media (Talk show, social and news media)
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On this website, you’ll find creative content to use in COVID-19 vaccine campaigns for healthcare workers. From testimonials to memes and comic-strip illustrations, there are many content types and styles to work with.
We hope you’ll enjoy using this content.
Source: COVID-19 Campaign for Health Care Workers in Nigeria
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“I am the last person I expected to catch COVID because I was super careful”, said a renowned music producer and a COVID-19 vaccine advocate in Ghana. These and other influential “Voices for COVID-19 Vaccine and testimonials from “Satisfied Clients” have been produced by the Ghana Health Service with support from Breakthrough ACTION featuring a Market Queen, Market Woman, Religious Leader, Civil Society Organization advocate, leading advocacy to ramp-up demand for, and increase uptake of COVID-19 vaccine in Ghana. The videos have been produced in English and three predominantly spoken local languages in Ghana: Hausa, Ga, and Ewe.
Source: COVID-19 Vaccine “Voices” and “Satisfied Clients”. Testimonials Part 2
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These video clips are short documentaries on “Voices” for COVID-19 vaccines and testimonials from “Satisfied Clients”. The videos feature influential institutional, community, and religious leaders speaking about the safety and benefits of the COVID-19 vaccines, and spearheading efforts to address vaccine rumors, misinformation, and hesitancy. The videos are available in English and three local languages- Ga, Twi, and Dagbani.
Source: COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
