What does the “New Normal” look like for the community? – COVID-19

This video explains what the “New Normal” will look like in the community during the COVID-19 pandemic.

Source: What does the “New Normal” look like for the community? – COVID-19

    Views 858

    Visiting Hospital during COVID-19

    This video, produced by NITI Aayog, explains the proper procedure on visiting hospital during the COVID-19 pandemic.

    Source: Visiting Hospital during COVID-19

      Views 571

      ‘Vaccination Is’ Campaign for Refugees

      We worked with IDEO.org, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.

      Source: ‘Vaccination Is’ Campaign for Refugees

        Views 2875

        Music Video and Radio Song for Burkina Faso COVID-19 Response Health Care Workers

        December 2020. Breakthrough ACTION worked with the Burkina Faso/USAID Mission and the Burkina Faso Ministry of Health to produce a music video for health care workers. The music video featured well-known Burkinabe musicians thanking health care workers for their courage in confronting COVID-19 and honoring the health care workers who have lost their lives due to the pandemic. It aired in French nationwide on the most popular television stations. The music video has also been released as a standalone song that was broadcast on popular radio stations across the country.

        Source: Music Video and Radio Song for Burkina Faso COVID-19 Response Health Care Workers

          Views 986

          Next door Neighbor video

          This video is of a phone call between two neighbors in quarantine. It covers several rumors and misinformation about COVID-19 and where to find reliable information in order to adopt preventative behaviors (in this case, Bangladesh’s Ministry of Health website).

          Source: Next door Neighbor video

            Views 654

            Save the Children Ethiopia COVID campaign (Twitter)

            Save the Children Ethiopia country office; under its media campaign work with UNICEF, had produced nine additional television spots with Fana Broadcasting Corporate. Here’s a video on how to minimize stress and apply positive parenting.

            Source: Save the Children Ethiopia COVID campaign (Twitter)

              Views 676

              “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

              The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

              The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.

              La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional  después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”

              Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y  en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.

              Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

                Views 1559

                Alerta Guatemala COVID-19 Prevention Campaign Materials

                The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public.

                  Views 1135