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Breakthrough ACTION worked with the Burkina Faso/USAID Mission and the Burkina Faso Ministry of Health to produce a music video for health care workers. The music video featured well-known Burkinabe musicians thanking health care workers for their courage in confronting COVID-19 and honoring the health care workers who have lost their lives due to the pandemic.
These materials, al produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with its government partners as part of a broader campaign to promote COVID-19 prevention behaviors and address COVID-19 related stigma.
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!
The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public. La descripción de este recurso de COVID-19 está disponible en español. Al visitar el recurso, haga clic en el enlace “Español” en el menú de idiomas.
The Uganda Kijja Kugwa (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases.
The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.
These Public Service Announcements(PSAs) from Ghana have been produced to amplify COVID-19 vaccination messages among the general population, to allay fears, anxiety, and increase demand and uptake of WHO-approved COVID-19 vaccines- Moderna, AstraZeneca, Johnson & Johnson, and Pfizer. The PSAs are available in English and four local languages- Akan, Ewe, Ga, and Dagbani.
This audio clip on Soundcloud explains the importance of self isolation after returning home in order to ensure that you don’t accidentally spread COVID-19. The recording artist produced versions of this clip in the Nepali, Bhojpuri, Magar Kham, Tharu, Awadhi, Maithali, and Doteli languages.
This skit was made to highlight the introduction of COVID-19 vaccines in Liberia. The skit provides information about the vaccine benefits, specifications, priority groups, and locations it is being given. The skit was made as part of the Healthy Life brand and was made in collaboration with the Liberia Ministry of Health, Last Mile Health, and Breakthrough ACTION Libera, with funding by USAID.
Audio message promoting COVID-19 vaccination in Guinea. The radio spots are in seven different languages.
Audio message promoting COVID-19 vaccination in Guinea. The radio spots are in seven different languages.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
