5 Inspiring Covid-19 Marketing Campaigns

Now that the Covid-19 storm has mostly raged itself out it can be hard to remember how much was changed during that time.

During periods of lockdown, consumer circumstances and buying habits changed and brands were forced to change their operational approach as well as their messaging in response. Many experts saw this as a time for companies to reassess their brand strategy – as we looked at in our podcast episode on insights into how brands were dealing with the pandemic.

Despite being a highly creative industry, marketing isn’t always as innovative or risk-averse as you might believe. Many brands opted to remain conservative when it came to their campaigns for fear of tarnishing their reputation. For many, the pandemic was a time to pivot, to reinvent, to inspire, and to offer a viable solution to what was a very pressing problem.

We have highlighted five noteworthy marketing campaigns from the Covid-19 era that you should know about.

Source: 5 Inspiring Covid-19 Marketing Campaigns

Views 682

Brochure on COVID-19

The brochure has been produced in partnership with the Malawi Ministry of Health. Key messages are on the awareness, symptoms, and prevention of COVID-19. The poster is targeted towards a general audience and the language is Chichewa.

Source: Brochure on COVID-19

    Views 1198

    Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly

    In general, this book aims to provide implementation guidance to accelerate access for elderly to COVID-19 vaccination, through Communications Campaign and Community involvement activity. This book specifically aims to:

    1. Be a guide for preparing campaign and community involvement plans for COVID-19 Program manager, communications manager and other related stakeholder that contribute to increase the outreach of messages for elderly COVID-19 vaccination.
    2. Coordinate important messages on COVID-19 vaccinations for the elderly as well COVID-19 preventive behavior.
    3. Simplification of vaccination messages to encourage the elderly to participate in COVID-19 vaccination program.

    Sources:

      Views 894

      Self isolation after returning home

      Audio PSAs in Seven regional languages of Nepal. These PSAs are produced voluntarily during the first lockdown in Nepal, explaining the importance of self isolation after returning home in order to ensure that you don’t accidentally spread COVID-19.

      Source: Self isolation after returning home

        Views 1532

        Things to know during isolation in the time of flood and landslide

        This infographic lists several things to know during isolation in the time of flood and landslide.

        Source: Things to know during isolation in the time of flood and landslide

          Views 493

          Precautions during quarantine and home isolation

          This video explains various precautions to take during quarantine and home isolation for COVID-19.

          Source: Precautions during quarantine and home isolation

          Views 502

          Precautions during home isolation

          This video explains various precautions to take while at home isolation for COVID-19.

          Sources:

           

            Views 428

            Home quarantine tips

            This poster gives tips on how to properly quarantine at home if you test positive for COVID-19.

            Source: Home quarantine tips

              Views 612

              Bouncing Back From COVID-19: Your Guide to Restoring Movement

              As COVID-19 attacks the body and mind — our rehabilitation efforts aim to restore the whole person, helping you return to your previous quality of life.

              Common impairments of COVID-19 include weakness, fatigue and shortness of breath with activity, and difficulty with walking and performing daily tasks. When you experience these physical impairments, it can lead to stress, which negatively effects the mind. Fear and depression can both impact the health of the body.

              Early intervention through exercise and activity aimed at treating the whole person will play an important role in the recovery process and can be started at home during self-isolation.

              Source: Bouncing Back From COVID-19: Your Guide to Restoring Movement

                Views 505

                Science in 5: Caring for COVID-19 positive person at home

                If you are caring for yourself or a loved one at home, how can you keep everyone safe from COVID-19? WHO’s Dr April Baller explains in Science in 5. The video outlines ten steps to prevent infection while caring for a COVID-19 patient at home.

                Source: Science in 5: Caring for COVID-19 positive person at home

                  Views 478