COTE D’IVOIRE: COVID-19 vaccine promotion materials

These materials originally produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with the ministry of Health and RCCE working group partners as part of a broader campaign to promote COVID-19 vaccination. While using the religious leaders, family, children, men and women pictures to deliver COVID-19 vaccination messages, we explored the theories of influence, social influence, reasoned action and planned behavior theory to address lack of knowledge, risk perception and practice.

The SBC materials include Spots, poster on the following topics:

  • All united, we will stop COVID-19
  • Half protected is not protected
  • Let’s vaccinate our children
  • Half-vaccinated is like half cut your hair
  • Full vaccinated is better protection

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Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.  The spot aims to convey a positive and varied image of the protection that vaccination provides to people from different stages of life; it features people of a variety of ages, profiles, and occupations displaying their vaccination cards, describing their vaccination experience, dispelling rumors about severe side effects, and affirming that vaccination was easy, had minimal side effects, and that the protection it affords them against COVID-19 is worth the effort.

Source: Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

    Views 531

    Côte d’Ivoire “Bon a Savoir” (Good to Know) COVID-19 Vaccine social media graphics series

    The “Good to Know” (Bon a Savoir)  series consists of graphics shared on the Côte d’Ivoire Ministry of Health’s social media platforms to address COVID-19 vaccination hesitancy. Individual graphics concisely address key rumors and misinformation that affect vaccine confidence according to the national rumor management system:

    -Vaccines and fertility

    -Common side effects

    -Widespread availability of the vaccine across the country

    Source: Côte d’Ivoire “Bon a Savoir” (Good to Know) COVID-19 Vaccine social media graphics series

      Views 239