Music Video and Radio Song for Burkina Faso COVID-19 Response Health Care Workers

December 2020. Breakthrough ACTION worked with the Burkina Faso/USAID Mission and the Burkina Faso Ministry of Health to produce a music video for health care workers. The music video featured well-known Burkinabe musicians thanking health care workers for their courage in confronting COVID-19 and honoring the health care workers who have lost their lives due to the pandemic. It aired in French nationwide on the most popular television stations. The music video has also been released as a standalone song that was broadcast on popular radio stations across the country.

Source: Music Video and Radio Song for Burkina Faso COVID-19 Response Health Care Workers

    Views 937

    “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

    The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

    The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.

    La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional  después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”

    Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y  en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.

    Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign

      Views 1494

      Alerta Guatemala COVID-19 Prevention Campaign Materials

      The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public.

        Views 1073

        Uganda COVID-19 Campaign Materials

        The Uganda Kijja Kugwa  (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases. 

        The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Since implementation, the campaign has been refreshed to incorporate messaging on vaccines, including a special Moments campaign. Various materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.

        The campaign was developed In partnership with the Ministry of Health, UNICEF, WHO, USAID, and the USAID Social and Behavior Change Activity. For more information, contact Glory Mkandawire, Chief of Party gmkanda2@jhu.edu.

        Resources:

        Moments campaign for vaccine uptake, featuring sentimental posters and videos of gatherings with friends, family, and colleagues, that reinforce vaccination.

          Views 1879

          COVID-19 Vaccine Public Service Announcements

          These Public Service Announcements (PSAs) from Ghana have been produced to amplify COVID-19 vaccination messages among the general population, to allay fears, anxiety, and increase demand and uptake of WHO-approved COVID-19 vaccines- Moderna, AstraZeneca, Johnson and Johnson, and Pfizer. The PSAs are available in English and four local languages- Akan, Ewe, Ga, and Dagbani.

          Sources:

            Views 815

            Self isolation after returning home

            Audio PSAs in Seven regional languages of Nepal. These PSAs are produced voluntarily during the first lockdown in Nepal, explaining the importance of self isolation after returning home in order to ensure that you don’t accidentally spread COVID-19.

            Source: Self isolation after returning home

              Views 1738

              COVID-19 Vaccine Healthy Life Liberia Skit

              This skit was made to highlight the introduction of COVID-19 vaccines in Liberia. The skit provides information about the vaccine benefits, specifications, priority groups, and locations it is being given. The skit was made as part of the Healthy Life brand and was made in collaboration with the Liberia Ministry of Health, Last Mile Health, and Breakthrough ACTION Libera, with funding by USAID.

              Source: COVID-19 Vaccine Healthy Life Liberia Skit

                Views 735

                COVAX Radio Spot 2

                Audio message promoting COVID-19 vaccination in Guinea. The radio spots are in seven different languages.

                Sources:

                  Views 818

                  COVAX Radio Spot

                  Audio message promoting COVID-19 vaccination in Guinea. The radio spots are in seven different languages.

                  Sources:

                    Views 560