Building public trust and willingness to vaccinate against COVID-19 is as important as developing a safe and effective vaccine to contain the pandemic. Based on the theory of planned behaviour and trust heuristic, this study tests factors associated with COVID-19 vaccination intentions using a national sample survey of the New Zealand public.
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We conducted in-depth interviews with individuals who had recovered from COVID-19, people who had lost a family member to COVID-19, and health providers. We also conducted focus group discussions with members of the general population to explore social norms and community perceptions related to COVID-19, including prevention behaviors, stigma, and vaccines.
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This video is of a phone call between two neighbors in quarantine. It covers several rumors and misinformation about COVID-19 and where to find reliable information in order to adopt preventative behaviors (in this case, Bangladesh’s Ministry of Health website).
Source: Next door Neighbor video 2
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These video clips are short documentaries on “Voices” for COVID-19 vaccines and testimonials from “Satisfied Clients”. The videos feature influential institutional, community, and religious leaders speaking about the safety and benefits of the COVID-19 vaccines, and spearheading efforts to address vaccine rumors, misinformation, and hesitancy. The videos are available in English and three local languages- Ga, Twi, and Dagbani.
Source: COVID-19 Vaccine “Voices” and “Satisfied Clients” Testimonials
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Save the Children in Nepal in partnership with National Health Education Information Communications Center (NHEICC) produced a web-series, ‘Sacchai Ho?’ (Its it for real?) to address rumors related to #COVID19 and vaccines. Utilizing an edutainment approach, the series aims to counter rumors and promote evidence-based information on COVID-19 and vaccines.
Source: COVID-19 and vaccine SBCC materials web-series in Nepal
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This flyer explains facts about COVID-19 and the vaccine, how COVID-19 is transmitted, available vaccines in the country, and who are eligible to take the vaccine.
Source: Facts about COVID-19 and the Vaccine
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This a 3-minute Ghana COVID-19 campaign song, “Protect yourself, protect your family. Get vaccinated Now!”, produced by Celestine Donkor, an influential Ghanaian gospel music celebrity and Ghana Health ServiceCOVID-19 ambassador, and supported by Breakthrough ACTION, promotes compliance with COVID-19 safety protocols and creates awareness and uptake of COVID-19 vaccines among the general population, including pregnant women, and persons aged 15 years and above, while addressing crosscutting vaccine misinformation, myths and rumors. The song is produced in Twi, and interspersed with three other languages- English, Ewe and Ga.
Source: Ghana COVID-19 Vaccine Campaign Song
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This document was developed by MOH & RCCE TWG to guide information dissemination associated with planned, coordinated & implemented mass vaccination. The communication strategy was constantly reviewed given the exigencies of the situations.
Source: Communication Strategy for South Sudan COVID-19 2nd Phase
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These are 11 COVID-19 Radio Spots for audiences in Akwa Ibom State, Nigeria. They address vaccine types, immunity and accessibility. These spots are in English, with translations in Pidgin, Annang and Ibibio languages.
Source: COVID-19 Radio Spots – Akwa Ibom
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Through a young couple’s arguments at a bus stop, this short video, in Entertainment-Education style, highlights the importance of getting vaccines, why a second dose is critical to bring your immunity to where your body can easily fight the virus, and why it is important to continue to wear masks, even if you are fully vaccinated. By countering popular misconceptions (from the young man), the young woman, and her educated bus stop companion model COVID-safe behavior.
Source: Nalamdana COVID 19 Vaccine – Episode 3
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
