The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

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While the COVID-19 vaccines have given the world hope that the pandemic’s end is in sight, we now face another challenge: ensuring enough people actually get vaccinated to quell the disease.

The Little Jab Book provides 18 strategies – derived from the behavioral sciences – that can be applied to increase uptake throughout the vaccination process.

It also includes a primer on important formative research to conduct, and barriers to consider, before adapting the strategies for the reader’s own context. Led by Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC), the Busara Center for Behavioral Economics, and Common Thread, The Little Jab Book highlights case studies from previous vaccination programs around the world, and is based on interviews and insights from a dozen global behavioral science and health experts.

Source: The Little Jab Book: 18 Behavioral Science Strategies for Increasing Vaccination Uptake

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    Using an FP social media platform for COVID-19 vaccine promotion in the Philippines: Supporting Department of Health’s National Vaccination Days #BayanihanBakunahan

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    USAID Philippines’  ReachHealth team has several robust social media platforms that reach specific audience segments with family planning messages. USAID’s Breakthrough ACTION COVID Vaccine project worked with ReachHealth to jointly produce and post social media cards promoting the Department of Health’s National Vaccine Days (NVD) from November 29-December 01, 2021 and December 15-17, 2021. 

    The social media cards were posted on  platforms such as It’s Okay To Delay, which caters to young adults, and Konektado Tayo, for parents of teens, who are eligible to get vaccinated in the country. Teens got their own messages on the DOH’s platform for teens, I Choose.

    In a little over a week, these platforms reached more than 3 million people — a solid accomplishment given that the messages were focused on reaching rural and peri-urban areas with low vaccine coverage and not major urban cities like Metro Manila. The posts encouraged vaccination and also answered key questions about family planning and vaccination. 

    Working with the DOH in the Philippines, USAID’s Breakthrough ACTION and ReachHealth projects helped raise public awareness through this vaccine promotion initiative. More than 9.9 million people were vaccinated during the National Vaccination Days, helping the government  to fully vaccinate more than 50 million Filipinos by the start of 2022.

    Source: Using an FP social media platform for COVID-19 vaccine promotion in the Philippines: Supporting Department of Health’s National Vaccination Days #BayanihanBakunahan

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      Who is eligible to receive the COVID-19 vaccine in the DRC?

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      Audio message broadcast on line 42502 focusing on COVID-19 vaccination in the DRC explaining who is eligible to receive the COVID vaccine in the DRC.

      Source: Who is eligible to receive the COVID-19 vaccine in the DRC?

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        Are Vaccines Safe?

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        Audio message broadcast on line 42502 focusing on COVID-19 vaccination in the DRC explaining the effectiveness of vaccines against COVID-19.

        Source: Are Vaccines Safe?

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          How are vaccines developed?

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          Audio message broadcast on line 42502 focusing on COVID-19 vaccination in the DRC explaining how vaccines (including for COVID-19) are developed to be safe and effective.

          Source: How are vaccines developed?

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            Pharmacists and COVID-19 Vaccination – Considering Mobile Phone Caller Tunes as a Novel Approach to Promote Vaccine Uptake in Low- and Middle-Income Countries

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            As several low- and middle-income countries roll out their COVID-19 vaccination programmes, COVID-19 vaccines hesitancy could threaten the success of such programmes. But pharmacists can play a leading role in addressing COVID-19 vaccine hesitancy by using a critical mobile phone-based technology. This technology, known as caller tunes or ringback tones, is flourishing in low- and middle-income countries such as those in Africa and Asia where it is used to promote popular songs and religious messages. With this technology, callers to mobile phones hear a message or a song instead of the typical ringing sound. There is a need for pharmacists associations to collaborate with the creative arts industry and telecommunication companies to have caller tunes on COVID-19 vaccines. As pharmacists and others download COVID-19 vaccine caller tunes onto their mobile phones, their callers will hear COVID-19 vaccines messages or songs. This could help combat disinformation and hesitancy, and promote widespread vaccination as availability increases.

            Source: Pharmacists and COVID-19 Vaccination – Considering Mobile Phone Caller Tunes as a Novel Approach to Promote Vaccine Uptake in Low- and Middle-Income Countries

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              COVID Vaccine Ambassador Training: How to Talk to Parents

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              In collaboration with the Johns Hopkins Consortium for School-Based Health Solutions, IVAC faculty have just launched a free online course, “COVID Vaccine Ambassador Training: How to Talk to Parents.”

              Designed for parents, teachers, and school staff, this online course aims to provide “vaccine ambassadors” with the tools to discuss concerns about COVID-19 vaccines with people in their communities. The self-paced course teaches adults how to have respectful and empathetic conversations with parents and guardians who remain hesitant about vaccination for their children, even if they are vaccinated themselves.

              The goal of the course is to empower more people to communicate with parents in the U.S. who have concerns about vaccinating their children, despite the availability of safe, effective, and free COVID-19 vaccines for children ages five and up. In recent weeks, COVID-19 hospitalizations in children have spiked to record levels, including among unvaccinated children ages 5 and up who are eligible for COVID-19 vaccines. According to the Centers for Disease Control and Prevention, an average of 672 children age 17 and under were admitted to hospitals every day with COVID-19 during the week ending Sunday, January 2—the highest such number of the pandemic. These numbers underscore the urgency to get eligible children across the country vaccinated and boosted now.

              The COVID-19 Vaccine Ambassador course covers evidence-based communication strategies, with video explainers and FAQs about COVID-19 and COVID-19 vaccines, as well as lessons on how to engage in constructive conversations about vaccine hesitancy. The course also includes reliable sources of information about COVID-19 vaccines, an important tool in discussions around vaccines.

              Source: COVID Vaccine Ambassador Training: How to Talk to Parents

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                ‘Vaccination Is’ Campaign for Refugees

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                We worked with IDEO.org, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.

                Source: ‘Vaccination Is’ Campaign for Refugees

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                  Mali COVID-19 Vaccine Campaign Launch TV spot

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                  Breakthrough ACTION Mali, in collaboration with the Government of Mali’s National COVID-19 Communication Sub-Commission, developed this TV spot in Bambara to support the launch of the national vaccination campaign against COVID-19 in 2021. It was deployed as the vaccine campaign was getting underway, and features a family scene in which a woman encourages her relatives to get vaccinated to protect their entire family against COVID-19.

                  Source: Mali COVID-19 Vaccine Campaign Launch TV spot

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