This series of printed materials (posters and leaflets) was developed by Breakthrough ACTION Cote d’Ivoire in collaboration with its government partners. It focuses on the non-stigmatization of people living with or recovered from COVID-19, in the community and in the workplace.
Source: Anti-stigma posters and leaflets for COVID-19 (Cote d’Ivoire)
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This series of posters was developed by Breakthrough ACTION Cote d’Ivoire with its government partners in 2020. The series uses images of famous religious leaders (Muslim, Catholic, and Evangelical) to encourage the faithful to practice barrier measures.
Source: COVID-19 prevention poster series for places of worship
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This document summarizes the results of a qualitative research done on perceptions related to COVID-19 vaccines in 2020, before the introduction of vaccines in Cote d’Ivoire in 2021. A “3C” model (Confidence, convenience, and complacency) was used to classify the major determinants of intention to be vaccinated in a population of adult residents of Abidjan.
Source: Perceptions of COVID-19 vaccines in Abidjan, Côte d’Ivoire: Synthesis of a qualitative study
Views 855
The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!
The print and digital materials include testimonials, radio spots, television spots, posters, social media posts, street banners and public transportation banners. All of the materials are in Spanish with audio materials also in the indigenous languages of Ixil, Mam, Q’echi, Kiche, and Kaqchikel.
La campaña de prevención de COVID-19 de Breakthrough ACTION Guatemala elaboró materiales para promover la vacunación contra el COVID-19 destacando los beneficios para la vida social y emocional después de recibir la vacuna y la amenaza de las variantes . La campaña se llama “Vacúnate Guate. Hacelo por ti, hacelo por todos!”
Los materiales impresos y digitales incluyen testimonios, anuncios de radio, anuncios de televisión, carteles, publicaciones en las redes sociales, pasarelas en la calle y en transporte público. Todos los materiales están en español con materiales de audio también en las lenguas indígenas de Ixil, Mam, Q’echi, Kiche y Kaqchikel.
Source: “Vacunate Guate” COVID-19 Vaccination Promotion Campaign
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The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public.
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Three opinion leaders were featured in the social posters: Bishop Martin Mtumbuka of Roman Catholic – Karonga Diocese, Honorable Fred Kazombo, MP and Deputy Speaker of Parliament, and Sheikh Omar Nkachelenga of Blantyre Islamic Movement. Social media posters are in the Chichewa language.
Source: Opinion leaders in Malawi promoting the COVID-19 vaccine
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Hotlines are particularly valuable during emergencies, so design teams must consider a variety of issues to establish them successfully. This technical brief addresses key questions and challenges to consider when setting up a hotline, especially within the context of COVID-19 or other pandemics.
Sources:
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The Uganda Kijja Kugwa (English translation: “COVID-19 Will Pass”) campaign promotes awareness of and adherence to the national standard operating procedures (SOPs) related to risk communication and prevention of COVID-19, including vaccine uptake, addressing vaccine hesitancy, and proper management of COVID-19 cases.
The campaign tools include radio spots, print (posters, fact booklets, home care guide, wall charts, z-cards, stickers, banners), TV spots, videos, social media, digital media tools for providers, clients, and gatekeepers/influencers. Since implementation, the campaign has been refreshed to incorporate messaging on vaccines, including a special Moments campaign. Various materials are available in English, Ateso, Acholi, Karamojong, Luganda, Lumasaba, Lusoga, Runyankore, Runyoro-Rutooro, Swahili, and other local languages.
The campaign was developed In partnership with the Ministry of Health, UNICEF, WHO, USAID, and the USAID Social and Behavior Change Activity. For more information, contact Glory Mkandawire, Chief of Party gmkanda2@jhu.edu.
Resources:
Moments campaign for vaccine uptake, featuring sentimental posters and videos of gatherings with friends, family, and colleagues, that reinforce vaccination.
Views 1916
Understanding the extent of pandemic-related psychological and economic distress in LMICs can help inform the planning and provision of mental health and social support services. This research brief presents trends in reported nervousness, depression, food insecurity, and financial insecurity in 21 Low and Middle Income Countries from June through September 2021.
Trends are based on a secondary analysis of data from the COVID-19 Trends and Impact Survey, generated by the University of Maryland Social Data Science center in collaboration with Facebook’s Data for Good Initiative Analysis.
Views 581
This is a guide for creating COVID-19 prevention messaging in health services in Guatemala. It covers many topics, including: general info about COVID-19, infection control and prevention via social distancing/mask wearing/hand washing, Personal Protective Equipment, etc.
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
