Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

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As part of the USAID-funded Breakthrough ACTION project, the Johns Hopkins Center for Communication Programs and partner ideas42 are working with teams and governments in eight countries — Liberia, Côte d’Ivoire, Cameroon, Senegal, Mali, Burkina Faso, Philippines, and Nigeria — to understand and target demand-side barriers to improve acceptance and uptake of the COVID-19 vaccine.

Source: Three Insights to Help Overcome COVID-19 Vaccine Hesitancy

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    COVID-19 communication campaign IEC/BCC/SBCC material qualitative summary report

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    This report reflects perceptions, messages and activities at a time when India was braving the first and second wave of the pandemic.

    Source: COVID-19 communication campaign IEC/BCC/SBCC material qualitative summary report

      Views 1005

      Social Media Campaign

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      This campaign set out through social media platform under BA for COVID-19 program targeting young people, that it is delivered using memes, entertainment and what’s trending right now in social media related to COVID-19. The purpose of each theme developed is to invite the audience to complete the vaccine.

      Source: Social Media Campaign

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        USAID’s Response to the COVID-19 Pandemic in Burkina Faso – Issue 4

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        This is the fourth issue of the USAID’s Response to the COVID-19 Pandemic in Burkina Faso newsletter (March 2022). The newsletter contains information on how USAID and its implementing partners are helping to strengthen Burkina Faso’s response to the COVID-19 pandemic.

        Newsletter in English

        Bulletin en français

          Views 1281

          COVID-19 Response in Nigeria: A State-to-State Learning Report

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          This report details findings and key learning from a State-to-State learning exchange workshop designed to understand how Nigeria addresses the COVID-19 pandemic.

          The Nigeria Center for Disease Control (NCDC), National Primary Health Care Development Agency (NPHCDA),  and State Primary Health Care Development Agencies/Boards from Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, FCT, Kano, and Sokoto were part of this learning exchange.

          Learn more about how Nigeria is mitigating the COVID-19 pandemic here.

          Source: COVID-19 Response in Nigeria: A State-to-State Learning Report

            Views 990

            COVID Won’t End Up Like the Flu; It Will Be Like Smoking

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            The “new normal” will arrive when we acknowledge that COVID’s risks have become more in line with those of smoking cigarettes—and that many COVID deaths, like many smoking-related deaths, could be prevented with a single intervention.

            Source: COVID Won’t End Up Like the Flu; It Will Be Like Smoking

              Views 1062

              Country Spotlight: Worry about Catching COVID-19 in Nigeria

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              The percentage of respondents reporting “a great deal” of worry has been below 40% on the COVID Behaviors Dashboard for nearly a year (June 2021). With less than 10% of the population vaccinated against COVID-19 as of May 2022 and the potential for underreporting of cases contributing to inaccurate measures of the true toll of COVID-19, public health messaging and targeting vulnerable or hard to reach populations may be critical to successful vaccination campaigns. Nigeria has seen success in relying on its polio response network to deliver COVID-19 and other vaccines, indicating a valuable strategy for current and future pandemics.

              Source: Country Spotlight: Worry about Catching COVID-19 in Nigeria

              Views 519

              Emphasizing the Positive: the Aspirational Communication Model

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              According to the CDC, “often a crisis results in changes in the way the future is viewed.” It can lead to a new “sense of strength and empowerment,” a “renewed sense of community,” and “opportunities for growth and renewal.” Tapping into positive emotions like these—and appealing to people’s aspirations for themselves and their communities—can power up persuasion and motivation. To drive positive behaviors, public health messaging needs to speak to the heart and the head.

              The Aspirational Communication Model provides a systematic, science-based approach to communicating with maximum motivating power. Drawing from motivational, cognitive, and social psychology, the model suggests that you achieve greater levels of interest and engagement when you connect with people on multiple levels.

              Source: Emphasizing the Positive: the Aspirational Communication Model

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                VARN2022: Shaping Global Vaccine Acceptance with Localized Knowledge

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                We are pleased to present the findings and insights stemming from the Sabin Vaccine Institute’s inaugural Vaccination Acceptance Research Network (VARN) conference, held virtually between March 1-3, 2022.

                Source: VARN2022: Shaping Global Vaccine Acceptance with Localized Knowledge

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                  Cote d’Ivoire Easter COVID ‘Vaccinate Before Travel’ Campaign

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                  In Côte d’Ivoire, this news report shares about an innovative strategy to accelerate COVID-19 vaccination coverage through targeting Easter travelers.  Easter is a time of heavy travel; regional celebrations known as Paquinou are organized.  Large public gatherings/mass movement make this a high-risk period for transmission. the center of the country.

                  The strategy promoted ‘vaccinate before travel’ and included pop up vaccination promotion to encourage travelers to get vaccinated before traveling.  This link includes a campaign report, a TV News report and Campaign images.

                  Source: Cote d’Ivoire Easter COVID ‘Vaccinate Before Travel’ Campaign

                    Views 970