COTE D’IVOIRE: COVID-19 vaccine promotion materials
These materials originally produced in French, were developed by Breakthrough ACTION Cote d’Ivoire in conjunction with the ministry of Health and RCCE working group partners as part of a broader campaign to promote COVID-19 vaccination. While using the religious leaders, family, children, men and women pictures to deliver COVID-19 vaccination messages, we explored the theories of influence, social influence, reasoned action and planned behavior theory to address lack of knowledge, risk perception and practice.