Johns Hopkins Center for Communication Programs Archives - Page 15 of 35

Social Media Campaign Targeting Elderly Caregivers

July 12, 2022/in Radio/Audio Spots, SBC Campaign, Social Media, TV spots, Video GERMAS, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Engagement, Mental Health, Risk Communication and Messaging, Vaccines Communities, General Public, Older Adults/by Yessi Agustina

Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.This social media developed to create high magnitude campaign to extend the reach/dissemination of COVID-19-vaccination messaging through social media such as YouTube, Facebook, Instagram, Web and WhatsApp group. The purpose of this campaign is to improve knowledge of people of productive age (which have elderly parents) regarding the benefits of vaccines, and to counter the negative perceptions as well as incorrect information in regards to COVID-19 vaccination.

Source: Social Media Campaign Targeting Elderly Caregivers

SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

July 12, 2022/in Posters, SBC Campaign, Social Media GERMAS, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Masks, Vaccines Communities, General Public, Parents and Caregivers of Children, Religious Leaders/by Yessi Agustina

SIAP Campaign Strategic Objective

Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
Increase vaccine acceptance among the target audience at the national level.
Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

Billboard/Key Visual used in the introduction of the campaign Phases:

Thematic: targeting general communities.
Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

Social Media Campaign

July 11, 2022/in Social Media GERMAS, Johns Hopkins Center for Communication Programs, United States Agency for International Development Indonesia Bahasa Indonesia Vaccines Communities, Program Designers, Response Organizations, SBC Professionals, Young Adults (13-17)/by Yessi Agustina

This campaign set out through social media platform under BA for COVID-19 program targeting young people, that it is delivered using memes, entertainment and what’s trending right now in social media related to COVID-19. The purpose of each theme developed is to invite the audience to complete the vaccine.

Source: Social Media Campaign

Os 9 passos de Lavagem das Maos

June 30, 2022/in Infographics, Posters Johns Hopkins Center for Communication Programs, Republic of Mozambique Ministry of Health, United States Agency for International Development Mozambique Português COVID-19 Response, Handwashing General Public, Young Adults (13-17)/by Nilza Mucome Come

Cartaz Dirigidos aos alunos – ensina passo a passo como lavar corretamente as mãos e evitar assim a propagação da Covid na escola e em sua família.

Fonte: Os 9 passos de Lavagem das Maos

A COVID-19 ainda não acabou

June 30, 2022/in Fact Sheet, Posters, SBC Campaign Johns Hopkins Center for Communication Programs, Republic of Mozambique Ministry of Health, United States Agency for International Development Mozambique Português COVID-19 Response, Handwashing, Return to Work/School General Public, Parents and Caregivers of Children, Teachers, Young Adults (13-17)/by Nilza Mucome Come

Cartaz dirigido a adolescentes e Jovens dentro da Escola incentiva os jovens a colaborar na prevenção da covid tanto na escola como em casa.

Fonte: A COVID-19 ainda não acabou

Autocolante Aalunos

June 30, 2022/in Fact Sheet, Infographics, Posters, SBC Materials Johns Hopkins Center for Communication Programs, Republic of Mozambique Ministry of Health, United States Agency for International Development Mozambique Português COVID-19 Response, Handwashing, Return to Work/School General Public, Parents and Caregivers of Children, Young Adults (13-17)/by Nilza Mucome Come

Autocolante para os alunos colarem em seus cadernos. Os fara lembrar que a COVID-19 ainda não acabou! e como devem se prevenir.

Fonte: Autocolante Aalunos

COVID-19 Response in Nigeria: A State-to-State Learning Report

June 29, 2022/in Reports and Studies Johns Hopkins Center for Communication Programs, National Primary Health Care Development Agency (NPHCDA), Nigeria Centre for Disease Control, State Primary Health Care Development Agency Boards Nigeria English COVID-19 Response Multiple, Response Organizations, SBC Professionals/by Ramatu Ada Ochekliye

This report details findings and key learning from a State-to-State learning exchange workshop designed to understand how Nigeria addresses the COVID-19 pandemic.

The Nigeria Center for Disease Control (NCDC), National Primary Health Care Development Agency (NPHCDA), and State Primary Health Care Development Agencies/Boards from Adamawa, Akwa Ibom, Bauchi, Bayelsa, Benue, FCT, Kano, and Sokoto were part of this learning exchange.

Learn more about how Nigeria is mitigating the COVID-19 pandemic here.

Source: COVID-19 Response in Nigeria: A State-to-State Learning Report

Radio Spot South Sudan

June 29, 2022/in Radio/Audio Spots Johns Hopkins Center for Communication Programs South Sudan English Vaccines General Public/by Nancy Elly

These are messaging developed by Breakthrough ACTION South Sudan and approved by RCCE to be aired by the Radio Stations to provide COVID-19 Vaccination information to the general public.

Source: Radio Spot South Sudan

Country Spotlight: Worry about Catching COVID-19 in Nigeria

June 17, 2022/in News and Updates Johns Hopkins Center for Communication Programs Nigeria English COVID-19 Response General Public, SBC Professionals/by Shane Harper

The percentage of respondents reporting “a great deal” of worry has been below 40% on the COVID Behaviors Dashboard for nearly a year (June 2021). With less than 10% of the population vaccinated against COVID-19 as of May 2022 and the potential for underreporting of cases contributing to inaccurate measures of the true toll of COVID-19, public health messaging and targeting vulnerable or hard to reach populations may be critical to successful vaccination campaigns. Nigeria has seen success in relying on its polio response network to deliver COVID-19 and other vaccines, indicating a valuable strategy for current and future pandemics.

Source: Country Spotlight: Worry about Catching COVID-19 in Nigeria

Cote d’Ivoire Easter COVID ‘Vaccinate Before Travel’ Campaign

June 7, 2022/in News and Updates, Reports and Studies, SBC Campaign, TV spots Johns Hopkins Center for Communication Programs Côte d' Ivoire Français Variants General Public, Researchers, SBC Professionals/by Caroline Jacoby

In Côte d’Ivoire, this news report shares about an innovative strategy to accelerate COVID-19 vaccination coverage through targeting Easter travelers. Easter is a time of heavy travel; regional celebrations known as Paquinou are organized. Large public gatherings/mass movement make this a high-risk period for transmission. the center of the country.

The strategy promoted ‘vaccinate before travel’ and included pop up vaccination promotion to encourage travelers to get vaccinated before traveling. This link includes a campaign report, a TV News report and Campaign images.

Source: Cote d’Ivoire Easter COVID ‘Vaccinate Before Travel’ Campaign

STAY UPDATED