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11

Lessons from the research on perceptions of COVID-19 vaccination for people living with comorbidities in Côte d’Ivoire – January 2023

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The Breakthrough ACTION project through USAID funding, supports the government of Côte d’Ivoire through social and behavior change (SBC) interventions, including research and monitoring to inform COVID-19 vaccination activities. Breakthrough ACTION collected qualitative data across three sites (Abidjan – Bouaké – San Pedro) to assess perceptions of the COVID-19 vaccine.

12

Engaging and Empowering Health Care Workers to Promote COVID-19 Vaccine Uptake in Nigeria

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This implementation plan provides guidance on key social and behavior change (SBC) interventions to overcome COVID-19 vaccine hesitancy.

13

Young Adults’ Responses to an African and US-Based COVID-19 Edutainment Miniseries: Real-Time Qualitative Analysis of Online Social Media Engagement

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MTV Staying Alive Foundation created the educational entertainment miniseries MTV Shuga: Alone Together. In 70 short episodes released daily on YouTube, Alone Together aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to prevent COVID-19. We sought to identify Alone Together viewer’s perspectives on the global COVID-19 pandemic and national lockdowns by examining the words, conversations, experiences, and emotions expressed on social media in response to the Alone Together episodes. We also assessed how viewers used the series and its online community as a source of support during the global pandemic.

14

Sierra Leone COVID-19 Big Idea of the Week Campaign

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The Big Idea of the Week delves deeper into a specific COVID-related topic. Each week, Big Idea tackles a specific area of COVID-19 and provides important information, guidelines, and messages for the public.

Breakthrough ACTION, led by Johns Hopkins Center for Communication Programs (CCP), in partnership with the Government of Sierra Leone (GoSL) National COVID-19 Emergency Response Center (NACOVERC), creates these messages. They are disseminated on the Ministry website and via the Ministry of Information and Communication’s Facebook page.

15

COVID-19 Vaccine Promotion

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Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.

16

Traditional Leaders Advocating for the COVID-19 Vaccine

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Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

17

COVID-19 SBC Message Guide

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Johns Hopkins Center for Communication Programs (CCP) conducted a COVID-19 prevention campaign with funding from the United States Agency for International Development under the global Breakthrough ACTION mechanism. Under this project, CCP supported the RCCE team in Ethiopia to develop a comprehensive message guide that informs the development of SBC campaigns and materials.

20

A New Guidance for RCCE Coordination in Public Health Emergencies

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This guidance document designed by the Collective Service provides ways to ensure predictable, sustainable and well-functioning RCCE coordination platforms, strategies and approaches that work with the government and partners, at national, state and local levels.