These radio spots promote getting the COVID-19 vaccine for various populations – elderly, youth 12-17 years and parents, young people 18-24 years, and the general public.
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Two friends talk about the need to protect themselves and others from COVID-19 everywhere and mention the importance of taking the booster vaccine
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Digital influencers get vaccinated and appeal to the community over 18 years old to take the COVID-19 booster shot.
Source: Vaccine influencers video: Aires, Humberto, Wazimbo and Dany Ripanga
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The Operational Framework is a starting point to strategize demand programming for integrated COVID-19 vaccination. The framework uses the core components of vaccination demand to help guide thinking along a strategic pathway that is broad and flexible enough to be applied to any country situation.
Source: Operational Framework for Demand Promotion – Integration
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This Insights Report from Johnson & Johnson shares the background on their research, research about increasing willingness to vaccinate and lessons learned about what does not work to increase willingness to vaccinate in Sub-Saharan Africa. Some of the research shows that the messengers are just as important as the message itself as the research finds that government officials are not credible or persuasive sources of information when it comes to vaccines, nor are celebrities. The report also groups individuals based on their vaccine readiness into the following segments and suggests approaches for each segment: confident enthusiasts, enthusiastic pragmatists, vaccine ambivalents, vaccine skeptics and COVID cynics. The report suggests that it is possible to address low vaccine acceptance as long as individuals’ unique barriers and concerns are acknowledged, those concerns are addressed in a way that speaks to their values and makes the message personal to them, and trusted figures deliver the messages.
Source: Insights Report: Increasing Willingness to Vaccinate in Sub-Saharan Africa
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A systematic review of COVID-19 vaccine roll-out experiences and lessons learned is being undertaken by the World Health Organization, MOMENTUM Country and Global Leadership, and COVID GAP to produce learnings for program audiences at all levels. This slide deck is the first in a series of multiple rapid review products, highlighting learning, best practices, and recommendations for one of the eight selected themes.
Source: Rapid Review: COVID-19 Vaccine Rollout Service Delivery and Integration
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Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.
Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.
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As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.
Sources:
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This newsletter developed by Breakthrough ACTION in collaboration with the Ghana Health Service shares experiences and lessons learned during the COVID-19 pandemic. Articles share how the program was able to improve COVID-19 vaccine acceptance and uptake overall and especially to reach vulnerable communities and address the needs of pregnant women.
Source: Breakthrough ACTION Ghana Newsletter #1
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This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
