New online toolkit about audience segmentation for vaccination

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Breakthrough ACTION is excited to share a toolkit about audience segmentation for vaccination, as a part of the newly launched SBC Learning Central platform. This course is also available in French.

This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

  • Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
  • Provide resources for policy-makers and implementers;
  • Support preparedness efforts to protect against and anticipate needs in the next pandemic.

Source: New on line toolkit about audience segmentation for vaccination

Views 548

Rapid Assessment Report: Perceptions of COVID-19 booster doses and vaccinations for the 5–11-year-old children

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Breakthrough ACTION conducted a rapid assessment in November 2022, to explore people’s perceptions about the booster doses of COVID-19 vaccines and vaccination for 5-11-year-old children in Bangladesh. The findings from the assessment informed the designing of activities for vaccine communication under CN-18.

Source: Rapid Assessment Report: Perceptions of COVID-19 booster doses and vaccinations for the 5–11-year-old children

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Primer on Digital Solutions for COVID-19 Vaccination Service Delivery

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A multi-agency initiative co-led by UNICEF and the World Health Organization, DICE provides coordinated technical assistance to national governments and partners on digital health interventions that address health priorities in the context of the COVID-19 pandemic, as well as post-pandemic health system needs.

Source: Primer on Digital Solutions for COVID-19 Vaccination Service Delivery

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    Vaccine Campaign Impact Measurement Report – Nigeria

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    This research report presents results of a study funded by Johnson & Johnson on Breakthrough ACTION’s ongoing national mass media campaign to promote COVID-19 vaccination in Nigeria, entitled “Follow Who Know Road.” The report shows that out of the 26 million people the campaign reached who were unvaccinated, 14 million later received a vaccine dose and 5 million wanted to get one.

    Source: Vaccine Campaign Impact Measurement Report – Nigeria

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    Guidelines for Dialogue: Talking to the General Public About COVID-19

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    This guide presents a series of recommendations aimed at facilitating the dialogue between health personnel in charge of COVID-19 vaccination and information sessions and the general public. Listening to their concerns and informing them with clarity and simplicity, in a respectful and empathetic atmosphere, are undoubtedly the keys to a dialogue that will allow to continue promoting vaccination among the population.

    Source: Guidelines for Dialogue: Talking to the General Public About COVID-19

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      Guidelines for Dialogue: Vaccination during Pregnancy

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      This guide is based on the observation that pregnancy is one of the risk factors for COVID-19 and offers the necessary recommendations to help pregnant women go through this important stage of their lives with the best health guarantees.

      Source: Guidelines for Dialogue: Vaccination during Pregnancy

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        Leveraging PHC for COVID-19 Vaccination Efforts

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        As people’s first and most trusted point of contact with the health care system, Primary Health Care (PHC) has a vital role to play in vaccination efforts. This document takes global guidance and best practices as a starting point to suggest actionable ways in which PHC can be leveraged for COVID-19 vaccination.

        Source: Leveraging PHC for COVID-19 Vaccination Efforts

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          Ensuring COVID-19 Vaccination for People Living with HIV and Key Populations

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          This technical guide is intended to support COVID-19 vaccination programs to ensure adequate COVID-19 vaccine coverage among those most vulnerable to and living with HIV.

          These COVID-19 vaccination strategies are based on and adapted from best practices and promising innovations from decades of experience designing and implementing HIV programs with and for PLHIV and KPs. These recommendations should be implemented alongside mitigation strategies that reduce exposure to and impact of COVID-19 on HIV program beneficiaries and staff and safely maintain HIV services.

          Source: Ensuring COVID-19 Vaccination for People Living with HIV and Key Populations

            Views 811

            Leaflet to raise COVID-19 awareness in Niger

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            Dépliant pour la sensibilisation sur la COVID-19 au Niger.

            Ce dépliant a été conçu pour appuyer la Direction des Immunisations du Ministère de la Santé dans le cadre de la sensibilisation sur la COVID-19 au Niger.

            Source: Leaflet to raise COVID-19 awareness in Niger

            Views 835