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Save the Children in Nepal in partnership with National Health Education Information Communications Center (NHEICC) produced a web-series, ‘Sacchai Ho?’ (Its it for real?) to address rumors related to #COVID19 and vaccines. Utilizing an edutainment approach, the series aims to counter rumors and promote evidence-based information on COVID-19 and vaccines.
This a 3-minute Ghana COVID-19 campaign song, “Protect yourself, protect your family. Get vaccinated Now!”, produced by an influential Ghanaian music celebrity and COVID-19 ambassador, and supported by Breakthrough ACTION, promotes compliance with COVID-19 safety protocols and creates awareness and uptake of COVID-19 vaccines among the general population, including pregnant women, and persons aged 15 years and above, while addressing crosscutting vaccine misinformation, myths and rumors. The song is produced in Twi, and interspersed with three other languages- English, Ewe and Ga.
Through a young couple’s arguments at a bus stop, this short video, in Entertainment-Education style, highlights the importance of getting vaccines, why a second dose is critical to bring your immunity to where your body can easily fight the virus, and why it is important to continue to wear masks, even if you are fully vaccinated. By countering popular misconceptions (from the young man), the young woman, and her educated bus stop companion model COVID-safe behavior.
This video explains the importance of wearing a mask while in public and hand washing in order to prevent the spread of the novel coronavirus.
Grounded in the edutainment approach, we explored how songs are being used to create awareness about COVID-19 in Ghana, a sub-Saharan African country. YouTube was searched, and 28 songs met the study inclusion criteria. We conducted a thematic analysis of the song lyrics. Most lyrics were in English, Ghanaian Pidgin English, Akan, Ga, or Dagbani.
Breakthrough ACTION worked with the Burkina Faso/USAID Mission and the Burkina Faso Ministry of Health to produce a music video for health care workers. The music video featured well-known Burkinabe musicians thanking health care workers for their courage in confronting COVID-19 and honoring the health care workers who have lost their lives due to the pandemic.
We briefly review EE campaigns in response to previous health emergencies and present three cases of EE responses to the COVID-19 pandemic from leading global organizations.
This is story book explains the new normal, or a set of various behavioral rules to be followed in order to slow the spread of COVID-19 and therefore keep their communities safe.
The Vanuatu Ministry of Health, together with UNICEF and Wan Smolbag Theatre group and with funding support from the Asian Development Bank (ADB), launched a comic book and videos on the COVID-19 vaccines during a meeting that brought together all provincial health teams.
This audio clip on Soundcloud explains the importance of self isolation after returning home in order to ensure that you don’t accidentally spread COVID-19. The recording artist produced versions of this clip in the Nepali, Bhojpuri, Magar Kham, Tharu, Awadhi, Maithali, and Doteli languages.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
