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41

COVID-19 Vaccine Promotion

Johns Hopkins Center for Communication Programs (CCP) implemented a COVID-19 vaccine promotion project in Ethiopia with funding and technical assistance from the United States Agency for International Development (USAID) through the global Breakthrough ACTION mechanism.

42

Traditional Leaders Advocating for the COVID-19 Vaccine

Breakthrough ACTION is working with traditional leaders to encourage people to get vaccinated. In the video, Senior Chief Mlolo of Nsanje shares why she got the COVID-19 vaccine, and she encourages people to get vaccinated.

43

Improving COVID-19 Vaccine Uptake Among Young Adults

This is a 60-second video clip produced by Breakthrough ACTION Ghana to address common COVID-19 vaccine hesitancy issues among young adults, build vaccine confidence and improve uptake. The video is available in voiceover versions, in four local languages- Twi, Ewe, Ga & Hausa.

44

Breakthrough ACTION Côte d’Ivoire COVID-19 Vaccination Video Spot: Get Vaccinated Like Me

This video spot from Côte d’Ivoire was developed as the result of an analysis emerging from the national rumor management system indicating that people continued to be concerned regarding rumors around side effects, and wanted to see others like them getting vaccinated before making a decision.

48

La Voz de los Religiosos Guatemala March-April 2022

The La Voz de los Religiosos campaign in Guatemala aired March through April 2022. The campaign aired six testimonials from prominent religious leaders promoting COVID-19 Vaccination. Testimonials aired on national TV and Radio and were also disseminated on Social Media.

50

Public Service Advertisement (PSA) Tactical 1 – Community

The 2nd PSA produced for the campaign targeting on communicating the COVID-19 vaccination messaging to Community. The PSA aiming to the community to complete their dose of vaccination.