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11

SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

This is a SIAP Campaign Strategic Objective to provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.

12

Social Media Campaign

This campaign set out through social media platform under BA for COVID-19 program targeting young people, that it is delivered using memes, entertainment and what’s trending right now in social media related to COVID-19. The purpose of each theme developed is to invite the audience to complete the vaccine.

13

Public service Advertisement (PSA) SIAP Campaign – Thematic

30 second TV spot Tematic PSA for SIAP Campaign (Semangat dapat Vaksinasi Lengkap). SIAP Campaign is under BA Indonesia Project with the Ministry of Heath, of Indonesia.

14

Jingle SIAP Campaign

Jingle SIAP is produced as the Campaign identity. 

It is a fun and up beat music with lyric that resonates the Vaccination Messages. 

SIAP means ready to get complete dose of vacination (Semangat dapat vaksinasi lengkap) 

It is aired in radio spots and used for various community events to encurage people to get vaccinated or completed their dose of vaccination.

15

Lembar Balik COVID-19 (Community Engagement Kit)

This flipchart is a tool intended for Facilitators to help provide information, education, and advice regarding COVID-19 vaccination especially the elderly (elderly) and the general population who have not completed their vaccination dose.

16

Kartu Bantu COVID-19 (Community Engagement Kits)

The COVID-19 Cue Card contains key questions and answers about COVID-19 vaccination. Created to facilitate the work of community assistants in reducing doubts about the COVID-19 vaccination. The content was developed based on the analysis and results of studies related to vaccination acceptance among the elderly and the general population who have not been fully vaccinated. This Cue Card can be used at any time if there are questions raised by individuals, groups or communities. These cards can also be used as a tool and games to play together to remember important messages related to the COVID-19 vaccination.

17

Guide Book: Campaign – Community Involvement and the Important Message of COVID-19 Vaccination for the Elderly

In general, this book aims to provide implementation guidance to accelerate access for elderly to COVID-19 vaccination, through Communications Campaign and Community involvement activity. This book specifically aims to be a guide for preparing campaign and community involvement plans for COVID-19 Program manager, communications manager and other related stakeholder that contribute
to increase the outreach of messages for elderly COVID-19 vaccination.