SIAP Campaign Strategic Objective
- Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
- Increase vaccine acceptance among the target audience at the national level.
- Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.
Billboard/Key Visual used in the introduction of the campaign Phases:
- Thematic: targeting general communities.
- Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.
The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.