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These resources were used by SNEHA (Society for Nutrition Education and Health Action) to educate people living in vulnerable urban informal settlements about COVID-19 Appropriate behaviour. These resources were used at a time when India was braving the first and second wave of the pandemic.
This report reflects perceptions, messages and activities at a time when India was braving the first and second wave of the pandemic.
Through a young couple’s arguments at a bus stop, this short video, in Entertainment-Education style, highlights the importance of getting vaccines, why a second dose is critical to bring your immunity to where your body can easily fight the virus, and why it is important to continue to wear masks, even if you are fully vaccinated. By countering popular misconceptions (from the young man), the young woman, and her educated bus stop companion model COVID-safe behavior.
The I’m Responsible Campaign includes posters, social media for the general public, women and pregnant women to reinforce key COVID-19 Prevention Behaviors implemented by Maharashtra State in India. The materials are in Hindi.
This video explains what the “New Normal” will look like in the community during the COVID-19 pandemic.
This video, produced by NITI Aayog, explains the proper procedure on visiting hospital during the COVID-19 pandemic.
To encourage health and safety amidst the COVID-19 pandemic, RSPL Group, manufacturers and marketers of Ghadi Detergent have unveiled the brand’s campaign #BachaavMeinHiSamajhdaariHai. The video encourages mask wearing in order to slow the spread of COVID-19.
This video promotes several protective behaviors to adopt during the COVID-19 pandemic. These behaviors include: mask wearing, hand washing, social distancing, and staying home if you feel sick.
This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.
The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.
The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.
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