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Evidence for “Whole Family Approach” in accelerating uptake of COVID-19 and routine immunizations among integrated primary health services in Nigeria

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Launched in 2021, the Whole Family Approach (WFA) is a government-sanctioned approach to increase uptake of COVID-19 vaccines in Nigeria. The approach entails leveraging the high family-based demand for some primary health services, such as malaria, diabetes, hypertension, and reproductive services, to generate demand for COVID-19 and routine immunizations. Its goal is to close the gap between people and health services through integrated health promotion in the communities and opportunistic health promotion in the facilities. This study provides a theoretical framework for the WFA and tests the effectiveness of the strategy in increasing the utilization of target services in a Nigerian community.

Source: Evidence for “Whole Family Approach” in accelerating uptake of COVID-19 and routine immunizations among integrated primary health services in Nigeria

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Operational Framework for Demand Promotion – Integration

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The Operational Framework is a starting point to strategize demand programming for integrated COVID-19 vaccination. The framework uses the core components of vaccination demand to help guide thinking along a strategic pathway that is broad and flexible enough to be applied to any country situation.

Source: Operational Framework for Demand Promotion – Integration

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    Insights Report: Increasing Willingness to Vaccinate in Sub-Saharan Africa

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    This Insights Report from Johnson & Johnson shares the background on their research, research about increasing willingness to vaccinate and lessons learned about what does not work to increase willingness to vaccinate in Sub-Saharan Africa. Some of the research shows that the messengers are just as important as the message itself as the research finds that government officials are not credible or persuasive sources of information when it comes to vaccines, nor are celebrities. The report also groups individuals based on their vaccine readiness into the following segments and suggests approaches for each segment: confident enthusiasts, enthusiastic pragmatists, vaccine ambivalents, vaccine skeptics and COVID cynics. The report suggests that it is possible to address low vaccine acceptance as long as individuals’ unique barriers and concerns are acknowledged, those concerns are addressed in a way that speaks to their values and makes the message personal to them, and trusted figures deliver the messages.

    Source: Insights Report: Increasing Willingness to Vaccinate in Sub-Saharan Africa

    Views 438

    Rapid Review: COVID-19 Vaccine Rollout Service Delivery and Integration

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    A systematic review of COVID-19 vaccine roll-out experiences and lessons learned is being undertaken by the World Health Organization, MOMENTUM Country and Global Leadership, and COVID GAP to produce learnings for program audiences at all levels. This slide deck is the first in a series of multiple rapid review products, highlighting learning, best practices, and recommendations for one of the eight selected themes.

    Source: Rapid Review: COVID-19 Vaccine Rollout Service Delivery and Integration

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      Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

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      Project Last Mile is working with South Africa’s National Department of Health (NDoH) to test influencer-led approaches, which have proven to reach and motivate targeted segments with low vaccine uptake.

      Since August 2021, Project Last Mile has worked with the NDoH in South Africa to improve uptake of COVID-19 vaccines.

      Source: Digital and Community Influencers Drive COVID-19 Vaccine Uptake in Targeted South African Populations

        Views 988

        Designing Social and Behavior Change Solutions to Support Pediatric COVID-19 Vaccine Uptake: A Technical Brief

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        As countries continue to expand eligibility for COVID-19 vaccination, programs will benefit from considering how efforts to encourage pediatric vaccine uptake may differ from supporting uptake in the broader population. This brief guides practitioners and policymakers through applying a behavioral design approach to developing tailored social and behavior change solutions.

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        Views 1090

        Breakthrough ACTION Ghana Newsletter #1

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        This newsletter developed by Breakthrough ACTION in collaboration with the Ghana Health Service shares experiences and lessons learned during the COVID-19 pandemic.  Articles share how the program was able to improve COVID-19 vaccine acceptance and uptake overall and especially to reach vulnerable communities and address the needs of pregnant women.

        Source: Breakthrough ACTION Ghana Newsletter #1

        Views 1067

        New online toolkit about audience segmentation for vaccination

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        Breakthrough ACTION is excited to share a toolkit about audience segmentation for vaccination, as a part of the newly launched SBC Learning Central platform. This course is also available in French.

        This toolkit is intended for use by social and behavioral change communication professionals to encourage vaccine acceptance and uptake by employing segmentation based on attitudes and behaviors of their target populations. The goals of this toolkit are to:

        • Familiarize toolkit users with the concept of segmentation and how it can be employed to target messaging during epidemics;
        • Provide resources for policy-makers and implementers;
        • Support preparedness efforts to protect against and anticipate needs in the next pandemic.

        Source: New on line toolkit about audience segmentation for vaccination

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        Leveraging community-based HIV services to reach female sex workers with the COVID-19 vaccine in Ruvuma, Tanzania

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        With support from the U.S. Agency for International Development, EpiC is now leveraging its existing HIV service provision structures and personnel such as peer educators, peer navigators, community leadership, peer referrals, KP-friendly health care workers (HCWs), and education and outreach systems to optimize access to COVID-19 vaccines among Female Sex Workers (FSWs) in five of the project’s regions, including Ruvuma.

        Source: Leveraging community-based HIV services to reach female sex workers with the COVID-19 vaccine in Ruvuma, Tanzania

          Views 884