Pharmacists and COVID-19 Vaccination – Considering Mobile Phone Caller Tunes as a Novel Approach to Promote Vaccine Uptake in Low- and Middle-Income Countries

As several low- and middle-income countries roll out their COVID-19 vaccination programmes, COVID-19 vaccines hesitancy could threaten the success of such programmes. But pharmacists can play a leading role in addressing COVID-19 vaccine hesitancy by using a critical mobile phone-based technology. This technology, known as caller tunes or ringback tones, is flourishing in low- and middle-income countries such as those in Africa and Asia where it is used to promote popular songs and religious messages. With this technology, callers to mobile phones hear a message or a song instead of the typical ringing sound. There is a need for pharmacists associations to collaborate with the creative arts industry and telecommunication companies to have caller tunes on COVID-19 vaccines. As pharmacists and others download COVID-19 vaccine caller tunes onto their mobile phones, their callers will hear COVID-19 vaccines messages or songs. This could help combat disinformation and hesitancy, and promote widespread vaccination as availability increases.

Source: Pharmacists and COVID-19 Vaccination – Considering Mobile Phone Caller Tunes as a Novel Approach to Promote Vaccine Uptake in Low- and Middle-Income Countries

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    COVID-19 Vaccine Hesitancy Among PLWH in South India: Implications for Vaccination Campaigns

    India recently experienced an unprecedented transmission surge, likely fueled by a premature reopening, the highly transmissible delta variant, and low vaccination rates. Indian media have reported high degrees of vaccine hesitancy, which could interfere with efforts to prevent future surges, making it crucial to better understand the reasons for such reluctance in vulnerable populations, such as people living with HIV.

    Source: COVID-19 Vaccine Hesitancy Among PLWH in South India: Implications for Vaccination Campaigns

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      Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages

      This study explored the effects of COVID-19 vaccine promotion messages highlighting the benefit at individual, community, and country levels. Based on the cultural theory of risks, we investigated how individuals’ valuation of individualism vs. communitarianism and hierarchical vs. egalitarian social structure affect their responses to vaccine messages.

      Source: Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages

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        Associations of COVID-19 risk perception with vaccine hesitancy over time for Italian residents

        Many countries were and are still struggling with the COVID-19 emergency. Despite efforts to limit the viral transmission, the vaccine is the only solution to ending the pandemic. However, vaccine hesitancy could reduce coverage and hinder herd immunity.

        The study followed the main phases of the emergency in Italy, investigating the intention to get vaccinated against flu and against SARS-CoV-2 (if a vaccine was available) before, during and after the first national lockdown, covering the period from the end of February to the end of June 2020. We investigated the effect of risk perception and other predictors on the decision of getting vaccinated.

        Source: Associations of COVID-19 risk perception with vaccine hesitancy over time for Italian residents

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          The Role of Trauma in Mothers’ COVID-19 Vaccine Beliefs and Intentions

          Research on COVID-19 vaccine beliefs has focused primarily on adults’ intentions to vaccinate themselves; however, many parents will also face decisions about vaccinating their children. In this study, we examine how maternal post traumatic stress disorder (PTSD) and trauma history relate to mothers’ beliefs and intentions about the COVID-19 vaccine for themselves and their children.

          Source: The Role of Trauma in Mothers’ COVID-19 Vaccine Beliefs and Intentions

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            COVID-19 Vaccination Communication

            This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners.

            Source: COVID-19 Vaccination Communication

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