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Easy to understand/simplified social media infographic developed by Center for Communication and Change – India on risk of COVID-19 after getting the first and second dose of COVID-19 vaccine.
Source: Risk of COVID-19 after getting vaccinated
Views 675
This animation outlines safe practices to follow when shopping in a marketplace during the COVID-19 pandemic. By following the actions in this video, you can help the market stay open and keep you and your community safe during this pandemic. This is a variant animation for Bangladesh.
Source: COVID-19 Pandemic: How to Shop Safely in the Marketplace Variant for Bangladesh
Views 1041
Controlling the spread of COVID-19 requires persuading the mass public to change their behavior in significant ways. Many efforts to encourage behavior change, such as public service announcements, social media posts, and billboards, involve short, persuasive appeals, yet the effectiveness of these messages is unknown. Here, we test whether short messages increase intentions to comply with public health guidelines.
Source: Using Short Messages to Encourage COVID-19 Prevention Behaviors
Views 601
The National Foundation for Infectious Diseases (NFID) convened a multidisciplinary group of experts at a virtual roundtable in January 2021 to share research, insights, and best practices for improving and harmonizing communication to the public about the evolving COVID-19 pandemic and the importance of following evidence-based public health prevention measures.
Source: COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence
Views 781
In order to get Americans vaccinated quickly, we need to understand the motivations and hesitations behind getting vaccinated.
We are launching the Vaccine Confidence Message Brief to explore what motivates high-priority audiences to get the Covid-19 vaccine. We conducted both a national message testing study and focus groups among people expressing concerns about getting the vaccine—including healthcare workers and K-12 teachers. The brief includes high-level audience insights and message recommendations, aimed at motivating audiences to take action. Additionally, it offers tailored communications to reach communities of color.
This brief will be updated with additional research and insights as we learn more about what public health practitioners need to motivate audiences and what barriers stand in the way.
We won’t get everyone vaccinated overnight, but we need to make sure we reach all audiences so we can end the pandemic equitably and quickly.
Source: Vaccine Confidence Message Brief
Views 980
More than one in four people in the US say they are unwilling to get the COVID-19 vaccine. That statistic is especially concerning because many are from the communities that have been hit hardest by the pandemic. There is an urgent public health need, therefore, not only for the vaccine itself but also for effective messaging to ensure uptake. This is the question we addressed in our latest US trial in which we tested four messages to see their effects on vaccine uptake.
Source: Four messages that can increase uptake of the COVID-19 vaccines
Views 740
THE CONVERSATION: Between Us, About Us is a new campaign co-developed by KFF, the Black Coalition Against COVID, and Dr. Rhea Boyd to provide Black communities with credible information about the COVID-19 vaccines. It’s also live on BetweenUsAboutUs.org and YouTube.com/GreaterThanCOVID. There are more than 50 videos to start, and we will continue adding as information needs change. In our toolkit you’ll find social graphics, sample social media posts, downloadable TV and radio PSAs, and flyers, as well as ways to embed the videos onto your website.
For more information about the campaign, please email greaterthan@kff.org.
Source: THE CONVERSATION: Between Us, About Us
Views 851
The Philippine Department of Health, with support from USAID’s Breakthrough ACTION project, developed a social and behavior change campaign focused on COVID-19 preventive behaviors.
The campaign encourages people to #BIDASolusyon (Be The Solution) by following 4 BIDA behaviors:
It is a multimedia campaign to maximize reach and enable behavior.
Source: BIDA Solusyon sa COVID-19 Campaign Materials
Views 1749
This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus. This guide contains importance of community engagement during health crisis, how to talk to people in the community, how to protect yourself and others while on duty, and key messages that need to be conveyed to the community and to specific audience groups.
Using the guide, Department of Health, in partnership with USAID Breakthrough ACTION, UNICEF, and WHO conducted RCCE online trainings via Zoom to CHWs, volunteers, and social mobilizers.
Sources:
Views 713
These Frequently Asked Questions (FAQs) have been developed jointly by the IFE Core Group, UNICEF, and the COVID-19 Infant Feeding Working Group based on the most recent World Health Organisation (WHO) Strategic Advisory Group of Experts on Immunization (SAGE).
Source: Frequently asked Questions on Vaccines and Breastfeeding
Views 857
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
