Video-based messages to reduce COVID-19 vaccine hesitancy and nudge uptake

We show that brief video-based messages of encouragement addressing specific COVID-19 vaccine concerns increase vaccination intentions. Intentions, in turn, predict future vaccine uptake in our data. Our experiment also reveals that increased confidence in COVID-19 vaccines and perceived behavioral control to get vaccinated are the key psychological drivers influencing willingness to get vaccinated.

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    Using Short Messages to Encourage COVID-19 Prevention Behaviors

    Controlling the spread of COVID-19 requires persuading the mass public to change their behavior in significant ways. Many efforts to encourage behavior change, such as public service announcements, social media posts, and billboards, involve short, persuasive appeals, yet the effectiveness of these messages is unknown. Here, we test whether short messages increase intentions to comply with public health guidelines.

    Source: Using Short Messages to Encourage COVID-19 Prevention Behaviors

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