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45

COVID-19 Vaccine Communication Strategy, India

This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

46

Navigating the #NewNormal

As we continue to open up to the economy it is important to also keep ourselves safe. There is a higher expectation now, than ever before, from each one of us to practice COVID Safe behaviours.

#NITIAayog, in partnership with Bill and Melinda Gates Foundation and Centre for Social and Behavioural Change (CSBC), have made an effort to provide people with prompts and reminders along with simple, easy to practice ideas of designing their environment in such a manner that practicing these behaviours become easy.

47

Hygiene and Behavior Change Coalition COVID-19 TV Spots

The Hygiene and Behavior Change Coalition (HBCC) created these spots and produced them in a variety of languages. The videos are available in Arabic, Indonesian, and Indian and African languages.

The HBCC is funded by the Unilever Transform project and the Foreign Commonwealth Development Office.

48

Masked Indian Comic Superhero Fights COVID-19 Fear

India’s first female comic superhero Priya, a gang-rape survivor who earlier campaigned against rape, acid attack and sex trafficking, is back to fight disinformation around the COVID-19 pandemic.

In Priya’s Mask, due to be launched on 2 December, the comic crusader joins hands with Jiya, the “Burka Avenger”, a popular character from a Pakistani cartoon show, as the two go about trying to tackle the pandemic – and also the “infodemic”, a major proliferation in fake news surrounding the coronavirus.

49

COVID-19 Health Communication Materials for South Asia

As we come together to combat the COVID-19 pandemic, we believe that it is vitally important to empower people with the right information and best practices to follow in these challenging times. We hope that these resources are useful for you and your communities.

50

Nalamdana: Fighting COVID-19 Misinformation

This illustration-based video share the challenges of listening to misinformation – it can lead to risk of getting COVID-19. Friends gather (distanced and masked) around a tea shop and discuss what happened to an acquaintance who refused to listen to prevention messages and believed in quack methods to keep COVID-away.