How to Develop a Communication Strategy (JHU CCP)

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A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.

Most communication strategies include the following elements:

  • Brief summary of the situation analysis
  • Audience segmentation
  • Program theory to inform strategy development
  • Communication objectives
  • Approaches for achieving objectives
  • Positioning for the desired change
  • Benefits and messages to encourage desired change
  • Communication channels to disseminate messages
  • Implementation plan
  • Monitoring and evaluation plan
  • Budgets

Source: How to Develop a Communication Strategy (JHU CCP)

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    How Your Community can Prevent the Spread of COVID-19

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    This document suggests key actions on how your community can stay safe and slow down the spread of COVID-19, particularly for contexts where you might have been asked by your local authorities to maintain physical distance or stay home.

    The advice is to localize and implement three basic steps:

    1.  Learn
    2.  Act
    3.  Help

    Source: How Your Community can Prevent the Spread of COVID-19

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    Key Messages and Actions for COVID-19 Prevention and Control in Schools

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    The purpose of this document is to provide clear and actionable guidance for safe operations through the prevention, early detection and control of COVID-19 in schools and other educational facilities.

    The guidance, while specific to countries that have already confirmed the transmission of COVID-19, is still relevant in all other contexts. Education can encourage students to become advocates for disease prevention and control at home, in school, and in their community by talking to others about how to prevent the spread of viruses. Maintaining safe school operations or reopening schools after a closure requires many considerations but, if done well, can promote public health.

    Source: Key Messages and Actions for COVID-19 Prevention and Control in Schools

    Views 685

    Risk communication and Community Engagement (RCCE) Readiness and Response to the 2019 Novel Coronavirus (‎‎2019-nCoV)‎‎

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    This document provides WHO checklists for risk communication and community engagement (RCCE) readiness and initial response for novel coronaviruses (nCoV) recently identified in Wuhan, China (2019-nCoV). The objective of this document is to provide actionable guidance for countries to implement effective RCCE strategies which will help protect the public’s health in the early response to nCoV. This document includes recommended RCCE goals and actions for countries preparing for nCoV cases and for countries that have confirmed -nCoV cases.

    Source: Risk communication and Community Engagement (RCCE) Readiness and Response to the 2019 Novel Coronavirus (‎‎2019-nCoV)‎‎

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      Introduction a la Communication de Risque en cas d’Urgence de Sante Publique

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      Cette présentation donne un aperçu de ce qu’est la communication des risques urgences et comment appliquer les principes de communication des risques en cas d’urgence et de crise.
      Au terme du présent module, les participants seront en mesure:
      • D’expliquer l’importance de la communication des risques lors d’une urgence de santé publique.
      • D’expliquer les théories et les modèles de communication des risques en cas d’urgence.
      • De décrire la psychologie d’une crise.
      • D’expliquer les six principes du CERC.

      Source: Introduction a la Communication de Risque en cas d’Urgence de Sante Publique

       

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        New Coronavirus Risk Communication and Community Engagement Strategy – Africa

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        Risk communication and community engagement (RCCE) has been identified as one of the key pillars of the response within the IFRC Africa Regional Emergency Plan of Action (EPoA) for the new coronavirus (COVID-19) outbreak within Africa.

        This strategy outlines the importance and priorities of Risk Communication and Community Engagement (RCCE) in the response to new coronavirus in Africa.

        Source: New Coronavirus Risk Communication and Community Engagement Strategy – Africa

          Views 549

          WHO Technical Guidance Page

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          This page includes all the current technical guidance issued by the World Health Organization such as country-level coordination, clinical care, and risk communication. The site also includes scientific briefs.

          Source: WHO Technical Guidance Page

            Views 561

            Lancet Coronavirus Updates

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            To assist health workers and researchers working under challenging conditions to bring this outbreak to a close, The Lancet has created a Coronavirus Resource Centre. This resource brings together new 2019 novel coronavirus disease (COVID-19) content from across The Lancet journals as it is published. All of our COVID-19 content is free to access. You can also sign up to be kept up to date on Lancet COVID-19 content.

            Source: https://www.thelancet.com/coronavirus

              Views 633