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21

Poster campaign on vaccines for vulnerable populations

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The COVID-19 pandemic rages on and even with vaccines being rolled out for nearly a year now, there are still plenty of individuals and communities who haven’t taken up the option, either due to lack of availability, skepticism or poor understanding due to misinformation.

To emphasize the importance of getting vaccinated, and encourage those who have yet to be immunized to do so, social art and design lab Amplifier has made available to street papers a series of posters which highlight the collective benefits of receiving the vaccine.

23

COVID Vaccine Ambassador Training: How to Talk to Parents

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Designed for parents, teachers, and school staff, this online course aims to provide “vaccine ambassadors” with the tools to discuss concerns about COVID-19 vaccines with people in their communities. The self-paced course teaches adults how to have respectful and empathetic conversations with parents and guardians who remain hesitant about vaccination for their children, even if they are vaccinated themselves.

24

‘Vaccination Is’ Campaign for Refugees

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We worked with IDEO.org, a nonprofit design studio, to build vaccination campaigns in partnership with target communities. Our goal was to increase awareness of and confidence in COVID-19 vaccinations for refugee, immigrant, and migrant communities and their families.

25

Get the Facts Get the Vax Testimonials

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This is a series of testimonials, in English and Spanish, encouraging people to get the COVID-19 vaccine. They are part of Johns Hopkins University’s initiative to encourage JHU employees and members of the Baltimore community to get vaccinated against COVID-19.

26

Persuasive messaging to increase COVID-19 vaccine uptake intentions

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Widespread vaccination remains the best option for controlling the spread of COVID-19 and ending the pandemic. Despite the considerable disruption the virus has caused to people’s lives, many people are still hesitant to receive a vaccine. Without high rates of uptake, however, the pandemic is likely to be prolonged. ScienceDirect used two survey experiments to study how persuasive messaging affects COVID-19 vaccine uptake intentions.

27

The Science Behind COVID-19 Vaccines: Parent FAQs

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Whether you’re the parent of a teen or a grade-school age child, you likely have questions about the vaccine. And top-of-mind for many parents is how we know that it is safe for kids.

Here are answers to some common questions about the science behind the COVID-19 vaccine.

29

Promoting COVID-19 vaccine acceptance: recommendations from the Lancet Commission on Vaccine Refusal, Acceptance, and Demand in the USA

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A low uptake of COVID-19 vaccines will prolong the social and economic repercussions of the pandemic on families and communities, especially low-income and minority ethnic groups, into 2022, or even longer. The scale and challenges of the COVID-19 vaccination campaign are unprecedented. Therefore, through a series of recommendations, we present a coordinated, evidence-based education, communication, and behavioural intervention strategy that is likely to improve the success of COVID-19 vaccine programmes across the USA.

30

Vaccine for yourself, your community, or your country? Examining audiences’ response to distance framing of COVID-19 vaccine messages

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This study explored the effects of COVID-19 vaccine promotion messages highlighting the benefit at individual, community, and country levels. Based on the cultural theory of risks, we investigated how individuals’ valuation of individualism vs. communitarianism and hierarchical vs. egalitarian social structure affect their responses to vaccine messages.