Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future

COVID-19 created a substantial set of challenges for health communication practitioners in the process of planning, implementing, and evaluating entertainment-education (EE) campaigns. EE is a theory and evidence-based communication strategy that employs entertainment media for educational messaging. Here, we briefly review EE campaigns in response to previous health emergencies and present three cases of EE responses to the COVID-19 pandemic from leading global organizations.

Source: Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future

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    Perceptions of COVID-19 vaccines in Abidjan, Côte d’Ivoire: Synthesis of a qualitative study

    This document summarizes the results of a qualitative research done on perceptions related to COVID-19 vaccines in 2020, before the introduction of vaccines in Cote d’Ivoire in 2021. A “3C” model (Confidence, convenience, and complacency) was used to classify the major determinants of intention to be vaccinated in a population of adult residents of Abidjan.

    Source: Perceptions of COVID-19 vaccines in Abidjan, Côte d’Ivoire: Synthesis of a qualitative study

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      Establishing and Managing a Hotline: A Technical Brief

      Hotlines are particularly valuable during emergencies, so design teams must consider a variety of issues to establish them successfully. This technical brief addresses key questions and challenges to consider when setting up a hotline, especially within the context of COVID-19 or other pandemics.

      Sources:

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        COVID-19 Communication Strategy India

        This strategy will serve as guidelines for implementation of National, state and District communication activities providing information on the COVID-19 vaccines and vaccination process to people across the country to generate awareness and to improve acceptance and uptake of vaccine.

        The document will address issues of vaccine eagerness, vaccine hesitancy, provide information on new COVID-19 vaccines and reiterate to continue adherence to COVID appropriate behavior. It will also develop trust and greater confidence of people in vaccine by managing myths and misinformation.

        Source: COVID-19 Communication Strategy India

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          Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

          The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

          Source: Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

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            Reports of Nervousness, Depression, Food Insecurity, and Financial Insecurity in Low- and Middle-Income Countries

            Understanding the extent of pandemic-related psychological and economic distress in LMICs can help inform the planning and provision of mental health and social support services.  This research brief presents trends in reported nervousness, depression, food insecurity, and financial insecurity in 21 Low and Middle Income Countries from June through September 2021.

            Trends are based on a secondary analysis of data from the COVID-19 Trends and Impact Survey, generated by the University of Maryland Social Data Science center in collaboration with Facebook’s Data for Good Initiative Analysis.

            Source: Reports of Nervousness, Depression, Food Insecurity, and Financial Insecurity in Low and Middle-Income Countries

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              Young adults’ preferences for influenza vaccination campaign messages: Implications for COVID-19 vaccine intervention design and development

              This study aims to investigate young adults’ preferences for seasonal influenza vaccination campaigns to inform effective intervention design and development (e.g., COVID-19 vaccination).

              Source: Young adults’ preferences for influenza vaccination campaign messages: Implications for COVID-19 vaccine intervention design and development

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                ‘Learn from the lessons and don’t forget them’: identifying transferable lessons for COVID-19 from meningitis A, yellow fever and Ebola virus disease vaccination campaigns

                Low and middle-income countries (LMICs) have significant experience implementing vaccination campaigns to respond to epidemic threats but are often hindered by chronic health system challenges. We sought to identify transferable lessons for COVID-19 vaccination from the rollout of three vaccines that targeted adult groups in Africa and South America: MenAfriVac (meningitis A); 17D (yellow fever) and rVSV-ZEBOV (Ebola virus disease).

                Source: ‘Learn from the lessons and don’t forget them’: identifying transferable lessons for COVID-19 from meningitis A, yellow fever and Ebola virus disease vaccination campaigns

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                  Vaccine Acceptance Across Twenty Low- and Middle-Income Countries Insights from the COVID Behaviors Dashboard

                  This brief focuses on vaccine acceptance in countries identified as priority by the United States Agency for International Development (USAID) to aid in vaccine distribution and planning.

                  Source: Vaccine Acceptance Across Twenty Low- and Middle-Income Countries Insights from the COVID Behaviors Dashboard

                    Views 681