Millions of Filipino children are ready to go back to school safely with the help of BIDA Kid

BIDA Kid is a campaign designed to support children’s healthy and safe return to schools in the Philippines. The Department of Education, Department of Health, and USAID partnered together to integrate COVID-19 prevention behaviors messaging into a TV spot, jingle, and print materials to help promote learning-conducive and pandemic-responsive schools that prioritize health and safety at all times.

Check out our BIDA Kid resources here