Millions of Filipino children are ready to go back to school safely with the help of BIDA Kid

May 6, 2022/in Clinical/Technical Guidance, Posters, Radio/Audio Spots, SBC Campaign, Social Media, Technical Briefs, TV spots, Video Johns Hopkins Center for Communication Programs, Philippines Department of Education, Philippines Department of Health and Evidence Marketing Communications, United States Agency for International Development Philippines English, Tagalog Handwashing, Masks, Prevention, Return to Work/School, Social/Physical Distancing, Vaccines Children (under 12), Communities, General Public, Journalists, Parents and Caregivers of Children, Policy Makers, SBC Professionals, School Administrators, Teachers, Young Adults (13-17)/by Aaron Aspi

BIDA Kid is a campaign designed to support children’s healthy and safe return to schools in the Philippines. The Department of Education, Department of Health, and USAID partnered together to integrate COVID-19 prevention behaviors messaging into a TV spot, jingle, and print materials to help promote learning-conducive and pandemic-responsive schools that prioritize health and safety at all times.

Check out our BIDA Kid resources here

Johns Hopkins Center for Communication Programs

This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.

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