Using Short Messages to Encourage COVID-19 Prevention Behaviors

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Controlling the spread of COVID-19 requires persuading the mass public to change their behavior in significant ways. Many efforts to encourage behavior change, such as public service announcements, social media posts, and billboards, involve short, persuasive appeals, yet the effectiveness of these messages is unknown. Here, we test whether short messages increase intentions to comply with public health guidelines.

Source: Using Short Messages to Encourage COVID-19 Prevention Behaviors

    Views 595

    COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence

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    The National Foundation for Infectious Diseases (NFID) convened a multidisciplinary group of experts at a virtual roundtable in January 2021 to share research, insights, and best practices for improving and harmonizing communication to the public about the evolving COVID-19 pandemic and the importance of following evidence-based public health prevention measures.

    Source: COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence

      Views 749

      Vaccine Confidence Message Brief

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      In order to get Americans vaccinated quickly, we need to understand the motivations and hesitations behind getting vaccinated.

      We are launching the Vaccine Confidence Message Brief to explore what motivates high-priority audiences to get the Covid-19 vaccine. We conducted both a national message testing study and focus groups among people expressing concerns about getting the vaccine—including healthcare workers and K-12 teachers. The brief includes high-level audience insights and message recommendations, aimed at motivating audiences to take action. Additionally, it offers tailored communications to reach communities of color.

      This brief will be updated with additional research and insights as we learn more about what public health practitioners need to motivate audiences and what barriers stand in the way.

      We won’t get everyone vaccinated overnight, but we need to make sure we reach all audiences so we can end the pandemic equitably and quickly.

      Source: Vaccine Confidence Message Brief

        Views 952

        Four messages that can increase uptake of the COVID-19 vaccines

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        More than one in four people in the US say they are unwilling to get the COVID-19 vaccine. That statistic is especially concerning because many are from the communities that have been hit hardest by the pandemic. There is an urgent public health need, therefore, not only for the vaccine itself but also for effective messaging to ensure uptake. This is the question we addressed in our latest US trial in which we tested four messages to see their effects on vaccine uptake.

        Source: Four messages that can increase uptake of the COVID-19 vaccines

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          Innoculating against COVID-19 Vaccine Misinformation

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          The authors of this article state that confronting COVID-19 vaccine misinformation necessitates pre-emptive action to “immunize the public against misinformation”—a process that draws on the concept of psychological inoculation.

          Source: Innoculating against COVID-19 Vaccine Misinformation

            Views 548

            Who is Susceptible to Online Health Misinformation?

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            This study into who is more susceptible to health misinformation and also tested four hypotheses concerning their psychosocial attributes:

            1. Deficits in knowledge or skill
            2. Preexisting attitudes
            3. Trust in health care and/or science
            4. Cognitive miserliness.

              Source: Who is Susceptible to Online Health Misinformation?

              Views 624

              COVID-19 Vaccine Introduction Toolkit

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              The COVID-19 vaccine introduction toolbox equips all countries to prepare for and implement COVID-19 vaccination by providing guidance, tools, and training. This toolbox is intended to support Ministries of Health, health workers, partner organizations, and other stakeholders.

              Source: COVID-19 Vaccine Introduction Toolkit

                Views 572

                Gender, Health and COVID-19

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                With a focus on countries in the Global South, this infographic series illustrates: how COVID-19 has affected access to essential health services for women; how responses have exacerbated gender inequities in access to essential health services; and what practices and approaches countries have used to mitigate negative impacts.

                Source: Gender, Health and COVID-19

                  Views 726

                  COVID-19 Global Risk Communication and Community Engagement Strategy

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                  The shift presented in this strategy is to move from the directive, one-way communication, which characterized the early stages of the COVID-19 response, towards the community engagement and participatory approaches that have been proven to help control and eliminate outbreaks in the past.

                  Source: COVID-19 Global Risk Communication and Community Engagement Strategy

                    Views 1054