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1

Cote d’Ivoire Easter COVID ‘Vaccinate Before Travel’ Campaign

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In Côte d’Ivoire, this news report shares about an innovative strategy to accelerate COVID-19 vaccination coverage through targeting Easter travelers.  Easter is a time of heavy travel; regional celebrations known as Paquinou are organized.  Large public gatherings/mass movement make this a high-risk period for transmission. the center of the country.

The strategy promoted ‘vaccinate before travel’ and included pop up vaccination promotion to encourage travelers to get vaccinated before traveling.  This link includes a campaign report, a TV News report and Campaign images.

3

“Vacunate Guate” COVID-19 Vaccination Promotion Campaign

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The Breakthrough ACTION Guatemala COVID-19 Prevention Campaign developed materials to promote COVID-19 vaccination by highlighting benefits to people’s social and emotional lives after getting the vaccine and the threat of variants. The campaign is called “Vacunate Guate. ¡Hacelo por ti, hacelo por todos!” or “Get Vaccinated, Guatemala. Do it for yourself, do it for others!

4

Alerta Guatemala COVID-19 Prevention Campaign Materials

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The Alerta Guatemala campaign is a COVID-19 prevention campaign from the Breakthrough ACTION Guatemala team. The campaign emphasizes that COVID-19 is still contagious and dangerous even if one has been vaccinated or previously infected. The prevention methods of distancing, masking and hand washing are highlighted, encouraging people to not let their guard down against COVID-19. The campaign materials include a TV spot, radio spots, print materials and digital/social media (intagram and facebook) materials in Spanish. The radio spots are also in the indigenous languages of Mam, Kaqchikel, Kiche, Q’Anjob’Al, and Keqchi. This campaign was aimed at the general public. La descripción de este recurso de COVID-19 está disponible en español. Al visitar el recurso, haga clic en el enlace “Español” en el menú de idiomas.