Cough Etiquette Video

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This music video, subtitled in English, shows children following COVID-19 prevention practices, especially covering their mouths/faces when sneezing or coughing.

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Views 612

How to Develop a Communication Strategy (JHU CCP)

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A communication strategy is the critical piece bridging the situation analysis and the implementation of a social and behavior change communication (SBCC) program. It is a written plan that details how an SBCC program will reach its vision, given the current situation. Effective communication strategies use a systematic process and behavioral theory to design and implement communication activities that encourage sustainable social and behavior change.

Most communication strategies include the following elements:

  • Brief summary of the situation analysis
  • Audience segmentation
  • Program theory to inform strategy development
  • Communication objectives
  • Approaches for achieving objectives
  • Positioning for the desired change
  • Benefits and messages to encourage desired change
  • Communication channels to disseminate messages
  • Implementation plan
  • Monitoring and evaluation plan
  • Budgets

Source: How to Develop a Communication Strategy (JHU CCP)

    Views 834

    Handwashing with Soap – A Key Part of the COVID-19 Response: Technical Brief

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    Handwashing with soap, together with other public health interventions, will be key to curbing the transmission of COVID-19.

    This technical brief offers guidelines for:

    • Key moments for handwashing with soap during the COVID-19 pandemic
    • Knowledge alone does not always lead to behavior change
    • Integrate a range of handwashing determinants into promotion efforts
    • Create handwashing infrastructure that enables behavior
    • Use cues, reminders, and rewards to trigger handwashing behaviors
    • Share stories to motivate handwashing
    • Addressing common barriers to handwashing with soap
    • Rapid interventions to promoting handwashing as part of COVID-19 response
    • Online resources

    Source: Handwashing with Soap: A Key Part of the COVID-19 Response

      Views 1186

      Guyana Rumor Tracking

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      A COVID rumor tracking system in Guyana created MythBusters materials to successfully provide the public with valid information and promote preventive behaviors, a CCP study finds.

      Source: Guyana Rumor Tracking

        Views 367