Social listening supports COVID-19 Communication response in the Philippines

April 1, 2022/in Fact Sheet, News and Updates, Presentation, Reports and Studies, Social Media Johns Hopkins Center for Communication Programs, Republic of the Philippines Department of Health Philippines English COVID-19 Response, Prevention, Risk Communication and Messaging, Rumors and Misinformation, Treatment, Vaccines Health Workers and Facilities, Policy Makers, Program Designers, Researchers, Response Organizations, SBC Professionals/by wpengine

USAID Breakthrough ACTION worked with the Philippines’ Department of Health and Evident Marketing Communications to set up social listening scans on COVID-19 information, prevention and treatment, and vaccine confidence. These scans help DOH navigate shifting narratives and counter misinformation and disinformation while promoting COVID-19 prevention behaviors. They are also useful for decision-making and evaluation and helpful in documenting lessons learned to continuously improve SBC approaches.

Source: Social listening supports COVID-19 Communication response in the Philippines

Johns Hopkins Center for Communication Programs

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