• English
  • Français
  • Español
  • Português
COVID-19 Communication Network
  • Search Resources
  • About
    • Events
  • Featured
    • Topics
      • Integration
      • Rumors and Misinformation
      • Gender-based Violence
      • Vaccines
    • Priority Populations
      • Health Workers
      • Pregnant Women
      • Older Adults
      • Immunocompromised
    • Media and Materials
      • Social and Behavior Change Campaigns
      • Social Media
  • Submit Resources
  • Country Pages
    • Africa
      • Burkina Faso
      • Cameroon
      • Côte d’Ivoire
      • DRC
      • Ethiopia
      • Ghana
      • Malawi
    • Africa
      • Mali
      • Mozambique
      • Niger
      • Nigeria
      • Senegal
      • South Sudan
    • Asia
      • Bangladesh
      • India
      • Indonesia
      • Nepal
      • Philippines
    • Latin America
      • Guatemala
      • Guyana
  • Newsletter
    • STAY UPDATED

      Get a weekly e-newsletter with top new
      SBC resources, news and upcoming events.

  • Menu Menu
A figurine of an elderly couple sitting on a bench. Text reads "SIAP Dampingi Lansia! Breakthrough ACTION Project""

Social Media Campaign Targeting Elderly Caregivers

July 12, 2022/in Radio/Audio Spots, SBC Campaign, Social Media, TV spots, Video GERMAS, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Engagement, Mental Health, Risk Communication and Messaging, Vaccines Communities, General Public, Older Adults/by Yessi Agustina

Responding to the challenges faced in improving COVID-19 vaccination update, particularly in the elderly, BA COVID-19 program Indonesia developed an integrated media campaigns integrated, targeting the take care of elderly. In general the elderly are very dependent on their children in deciding, facilitating, or delivering on vaccination services. Therefore, It is important for these elderly caregivers to prioritize the provision of COVID-19 vaccinations for their parents/elderly.This social media developed to create high magnitude campaign to extend the reach/dissemination of COVID-19-vaccination messaging through social media such as YouTube, Facebook, Instagram, Web and WhatsApp group. The purpose of this campaign is to improve knowledge of people of productive age (which have elderly parents) regarding the benefits of vaccines, and to counter the negative perceptions as well as incorrect information in regards to COVID-19 vaccination.

Source: Social Media Campaign Targeting Elderly Caregivers

    Views 762

    Share this entry
    • Share on Facebook
    • Share on Twitter
    • Share on WhatsApp
    • Share on LinkedIn
    • Share by Mail
    https://covid19communicationnetwork.org/wp-content/uploads/2022/07/Social-Media_SKT-195af5c8.png 549 1203 Yessi Agustina https://covid19communicationnetwork.org/wp-content/uploads/2020/04/covid19commnetworkLogoImage.jpg Yessi Agustina2022-07-12 08:53:462022-07-12 11:01:00Social Media Campaign Targeting Elderly Caregivers

    Connect with SBC Professionals on Springboard

    springboard logo

    Springboard is an online community of social and behavior change (SBC) professionals who are passionate about making a difference in the world. Members seek access to experts, the latest theories and tools  and the most stimulating discussions and educational opportunities, in order to advance their own knowledge and skills. Discussions on COVID-19 are on-going.

    Visit Springboard.

    Additional Networks with COVID-19 Resources

    CORE Group

    GOARN Knowledge Management Portal (includes RCCE)

    Community Health Impact Coalition

    CDAC Network – Communicating with Disaster Affected Communities (COVID-19 resources)

     

    Newsletter

    STAY UPDATED

    Get a weekly e-newsletter with top new
    SBC resources, news and upcoming events.

    Breakthrough Action Johns Hopkins Center for Communication Programs

    This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.

    United States Agency for International Development

    © Copyright - Johns Hopkins University, All rights reserved.

    Contact | Website Policy

    SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media...A man from Mozambique explaining COVID-19 prevention strategiesCollaboration in COVID-19 Prevention
    Scroll to top