Demand Creation for COVID-19 Vaccination

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There is an urgent need to create demand in groups that are either uninformed, vaccine hesitant, or actively resistant to COVID-19 vaccination. This study reviews theory, evidence, and practice recommendations to develop a vaccine demand creation strategy that has wide applicability. Specifically, we focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy.

Source: Demand Creation for COVID-19 Vaccination

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    Generating acceptance and demand for COVID-19 vaccines

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    The WHO has created tools that were designed to respond to these challenges and support planning and implementation for COVID-19 vaccination. They offer practical guidance on a range of areas – from planning, to data gathering and evaluation, to specific strategies for community engagement and managing rumours and misinformation.

    Source: Generating acceptance and demand for COVID-19 vaccines

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      How we make decisions during a pandemic

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      From mask wearing to physical distancing, individuals wield a lot of power in how the coronavirus outbreak plays out. Behavioral experts reveal what might be prompting people to act — or not.

      Source: How we make decisions during a pandemic

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        Charlize Theron takes on new role of fighting COVID vaccine hesitancy and inequality

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        Charlize Theron’s organization, “The Charlize Theron Africa Outreach Project”, is stepping up to help fight vaccine misinformation and inequality that is found in poorer countries like South Africa.

        The program has been fighting to prevent the spread of HIV/AIDS among South Africa’s adolescent population since 2007. She said her organization has been speaking to South African residents who have been hesitant to get the shot because of vaccine misinformation.

        Source: Charlize Theron takes on new role of fighting COVID vaccine hesitancy and inequality

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        New campaign tackles vaccine hesitancy in Baltimore teens

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        There’s a new campaign in Baltimore from Johns Hopkins University, using hip hop to build vaccine confidence in the city’s youth because Baltimore City is 20 percent below the state average on vaccinations for teens.

        Source: New campaign tackles vaccine hesitancy in Baltimore teens

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          COVID-19: How to respond to vaccine hesitancy

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          Initially hindered by low and inconsistent supplies of COVID-19 vaccines, the South African government is now in a somewhat better position to actively campaign and increase vaccine demand, despite being caught in the midst of a viral ‘infodemic’. This article unpacks what can be done to boost demand for the jab.

          Source: COVID-19: How to respond to vaccine hesitancy

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            Video-based messages to reduce COVID-19 vaccine hesitancy and nudge uptake

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            We show that brief video-based messages of encouragement addressing specific COVID-19 vaccine concerns increase vaccination intentions. Intentions, in turn, predict future vaccine uptake in our data. Our experiment also reveals that increased confidence in COVID-19 vaccines and perceived behavioral control to get vaccinated are the key psychological drivers influencing willingness to get vaccinated.

            Source: Video-based messages to reduce COVID-19 vaccine hesitancy and nudge uptake

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              COVID-19 vaccine hesitancy: the five Cs to tackle behavioural and sociodemographic factors

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              One of the biggest hurdles to COVID-19 vaccinations is hesitancy: a delay in acceptance, or refusal despite availability. We propose five Cs to tackle vaccine hesitancy: Confidence (importance, safety and efficacy of vaccines); Complacency (perception of low risk and low disease severity); Convenience (access issues dependent on the context, time and specific vaccine being offered); Communications (sources of information); and Context (sociodemographic characteristics).

              Source: COVID-19 vaccine hesitancy: the five Cs to tackle behavioural and sociodemographic factors

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                How wellness influencers are fueling the anti-vaccine movement

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                When the coronavirus vaccines started becoming available and millions of people turned to the Internet to find out more information, many found answers in the wellness groups and networks of influencers that were already a daily part of their social media diet.

                And while large accounts specifically known for spreading anti-vaccine messages can be identified and taken down, it’s harder for TikTok, Twitter, YouTube and Facebook (which owns Instagram) to police tens of thousands of smaller accounts that might mix in one or two anti-vaccine messages among their normal wellness posts.

                Source: How wellness influencers are fueling the anti-vaccine movement

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                  Behavioural nudges increase COVID-19 vaccinations

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                  Enhancing vaccine uptake is a critical public health challenge. Overcoming vaccine hesitancy and failure to follow through on vaccination intentions requires effective communication strategies. Here we present two sequential randomized controlled trials to test the effect of behavioural interventions on the uptake of COVID-19 vaccines.

                  Source: Behavioural nudges increase COVID-19 vaccinations

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