‘It’s Up to You’: Ad campaign to encourage coronavirus vaccination gets underway

The campaign — the first concerted effort urging Americans to get vaccinated against the novel coronavirus — will further encourage those skeptical of the vaccines to visit a new website, getvaccineanswers.org, for the latest information on the safety and availability of vaccines.

Source: ‘It’s Up to You’: Ad campaign to encourage coronavirus vaccination gets underway

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    How wellness influencers are fueling the anti-vaccine movement

    When the coronavirus vaccines started becoming available and millions of people turned to the Internet to find out more information, many found answers in the wellness groups and networks of influencers that were already a daily part of their social media diet.

    And while large accounts specifically known for spreading anti-vaccine messages can be identified and taken down, it’s harder for TikTok, Twitter, YouTube and Facebook (which owns Instagram) to police tens of thousands of smaller accounts that might mix in one or two anti-vaccine messages among their normal wellness posts.

    Source: How wellness influencers are fueling the anti-vaccine movement

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      Nudges, vaccination psychology and messaging

      The Washington Post conducted research which showed that using various text messages increased vaccine uptake. The same strategy could be used by state health departments to encourage teenagers and adults to schedule an appointment for the COVID-19 vaccine.

      Source: Nudges, vaccination psychology and messaging

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