Social Media campaign
Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.
The activities included:
- Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
- Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
- Conducting SIAP jingle choreography competition through the young moms community and the general public.
- Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.