Social Media Campaign for COVID-19 Vaccination

Social Media campaign

Breakthrough ACTION/JHU conducted social media activities in support of the national SIAP (Semangat Dapat Vaksinasi Lengkap (READY – To Complete the Dose ) campaign targeting the younger population using social media. The campaign motivates the audience  to increase trust in COVID-19 vaccination safety and effectiveness, with emphasizing messages on the personal risk and collective health consequences if not vaccinated.

The activities included:

1. Posting messages on the importance of vaccination to young families and the general public through Instagram (feeds and reels) as well as landing articles on the website.
2. Engaging young moms and Standup Comedy to carry out off-air activities among their members with the aim to complete vaccinations.
3. Conducting SIAP jingle choreography competition through the young moms community and the general public.
4. Conducting stand-up comedy video competition to increase trust on COVID-19 vaccination among young people.

Source: Social Media Campaign for COVID-19 Vaccination