SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

July 12, 2022/in Posters, SBC Campaign, Social Media GERMAS, Indonesia Ministry of Health, Johns Hopkins Center for Communication Programs, Kementerian Kesehatan Republik Indonesia, United States Agency for International Development Indonesia Bahasa Indonesia Masks, Vaccines Communities, General Public, Parents and Caregivers of Children, Religious Leaders/by Yessi Agustina

SIAP Campaign Strategic Objective

Provide accurate and up to date information on the benefits of COVID-19 vaccination and availability, resolve vaccine doubts, combat miscommunication and promote vaccine location. Adapted to cultural and linguistic differences between urban and rural environments.
Increase vaccine acceptance among the target audience at the national level.
Contribute to creating a favorable environment of acceptance among families, leaders and the community towards COVID-19 vaccination.

Billboard/Key Visual used in the introduction of the campaign Phases:

Thematic: targeting general communities.
Tactical 1: targeting Elderly and Tactical 2, Targeting in general population which has not completing their complete dose of vaccination.

The Billboard placed in 22 spots in 10 Districts, BA COVID-19 targeted areas.

Source: SIAP (Semangat Dapat Vaksinasi Lengkap) Campaign – Phased in Multi-media Campaign – Billboard (Key Visuals) platform

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