Vaccine Messaging Guide

This Guide was developed by the Yale Institute of Global Health and the UNICEF Demand for Immunization team. It is intended for public health professionals, communicators, advocates and anyone else who wishes to create pro-vaccine content to motivate people to vaccinate themselves and their entourage.

An increasing body of formative research has identified a complex mix of determinants of people’s vaccine decisions, however there remains a paucity of implementation research that has applied these insights to the design and testing of messaging interventions.

Every recommendation herein is based on the current evidence, but the authors encourage users to test all content for behavior-related outcomes.

Source: Vaccine Messaging Guide

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    Guide for the Preparation of a Risk Communication Strategy for COVID-19 Vaccines: A Resource for the Countries of the Americas

    This document was created to facilitate the preparation of a risk communication and community engagement strategy for vaccination against COVID-19.

    Its goal is to help to strengthen the communication and planning capacities of the ministries or secretariats of health and other agencies in charge of communicating about new COVID-19 vaccines in the Americas.

    It also includes a matrix for the preparation of a risk communication strategy for COVID-19 vaccines.

    Source: Guide for the Preparation of a Risk Communication Strategy for COVID-19 Vaccines: A Resource for the Countries of the Americas

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      Orientation to National Deployment and Vaccination Planning for COVID-19 Vaccines

      This online course is intended to support national and sub-national focal points in preparing for COVID-19 vaccination. It provides an overview of key aspects of the guidance on developing a national deployment and vaccination plan for COVID-19 vaccines and highlights available and upcoming resources for COVID-19 vaccine introduction.

      Source: Orientation to National Deployment and Vaccination Planning for COVID-19 Vaccines

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        A Guide to Vaccinations for COVID-19

        The guide explains how vaccines work and answers your common questions as well as providing up-to-date information on the current approved COVID-19 vaccinations in the UK.

        Source: A Guide to Vaccinations for COVID-19

          Views 868

          Guidance on Developing a National Deployment and Vaccination Plan for COVID-19 Vaccines

          This book, and its accompanying orientation course is intended to support national and sub-national focal points in preparing for COVID-19 vaccination. It provides an overview of key aspects of the guidance on developing a national deployment and vaccination plan for COVID-19 vaccines and highlights available and upcoming resources for COVID-19 vaccine introduction.

          Source: Guidance on Developing a National Deployment and Vaccination Plan for COVID-19 Vaccines

            Views 658

            Vaccine Misinformation Field Guide

            This resource was created by the UNICEF Programme Division, Health Section, Immunization Unit C4D team, in collaboration with The Public Good Projects, First Draft and Yale Institute of Global Health.

            Source: Vaccine Misinformation Field Guide

              Views 656

              Aligning best practices and addressing misinformation for optimal infant feeding during the COVID-19 pandemic

              This brief provides accurate information regarding breastfeeding and COVID-19 and addresses ways for protecting yourself from mis- or disinformation. This brief was published by the COVID-19 and Infant Feeding Working Group (CIF WG) and PATH.

              Source: Aligning best practices and addressing misinformation for optimal infant feeding during the COVID-19 pandemic

                Views 508

                Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake

                As the introduction of effective COVID-19 vaccines is on the horizon, it is time to quickly expand SBC programs to address public acceptance of and generate demand for these critical public health tools.

                This quick start guide was developed to support FHI 360 programs and their partners to design and implement demand creation and advocacy activities as part of national COVID-19 vaccine introduction efforts. This guide draws primarily on FHI 360’s experience designing and implementing SBC programs to promote uptake of health products and services, including vaccination services, but also borrows from other global tools, including those developed by the WHO and UNICEF.

                This resource can be used by SBC practitioners as a step-by-step guide to take them from defining and understanding local SBC needs to implementing and adjusting activities to respond to changing conditions. Importantly, this resource is intended as a living document where additional design and implementation tools will be added (or removed), and adaptations made to ensure the guide and its component parts remain current and useful.

                Source: Demand Creation and Advocacy for COVID-19 Vaccine Acceptance and Uptake

                  Views 552

                  The COVID-19 Vaccine Communication Handbook

                  This handbook is for journalists, doctors, nurses, policy makers, researchers, teachers, students, parents, and others.

                  It contains information about:

                  • COVID-19 vaccines
                  • How to talk to others about them
                  • How to challenge misinformation about the vaccines

                  Source: The COVID-19 Vaccine Communication Handbook

                    Views 950

                    5 Ways to Use Sensitivity When Writing About Vaccines

                    This blog explains that health professionals need to approach their patients who are opposed to vaccination with understanding and patience.

                    They should anticipate vaccine-related questions and suggest five ways to deal with the patients:

                    1. Knowledge Management: An Effective Tool to Stem Vaccine Hesitancy
                    2. Contain Vaccination Misinformation
                    3. Find a new way to tell the “this is why vaccines are important” story
                    4. Use Your Platform to Educate About the Benefit of Vaccines
                    5. Identify Pro-Immunization Spokespeople

                    Source: 5 Ways to Use Sensitivity When Writing About Vaccines

                      Views 816