BIDA Kid promotional poster for Muslim communities in the Philippines

BIDA Kid in Muslim Communities

Breakthrough ACTION Philippines, in partnership with the Ministry of Basic, Higher and Technical Education (MBHTE) and UNICEF, created an adaptation of the BIDA Kid print materials to better resonate with the Muslim communities in the Bangsamoro Autonomous Region of Muslim Mindanao (BARMM). In this version, characters were added to represent community influencers and key decision-makers in the family. However, the message of encouraging the whole community to keep practicing key COVID-19 preventive behaviors remains the same.

Source: BIDA Kid in Muslim Communities

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