Nalamdana Explains Coronavirus Prevention

Nalamdana’s Tips for COVID-19 Prevention – Part 2

May 15, 2020/in SBC Materials, Video Nalamdana Trust India, South Asia English, Tamil (தமிழ்) Entertainment Education, Prevention, Social/Physical Distancing Communities, General Public/by Shane Harper

Physical distancing, masks and hand washing are here to stay. Since the emergence of COVID-19, the need for clear communication of dos and don’ts for audiences who live and work in low resource and crowded contexts has become more important than ever.

Nalamdana’s short films (under 3 mins) developed in an entertainment education format use humor and plain language to share key tips with low literacy audiences on preventing the transmission of COVID-19. Preemptively addressing barriers and dispelling common myths where possible, the videos are intended for sharing on digital and social media. Also under development are audio scripts to mirror the films. These are intended for community radio broadcast and sharing through social media.

Source: Nalamdana’s Tips for COVID-19 Prevention – Part 2

Johns Hopkins Center for Communication Programs

This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Breakthrough ACTION Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP).The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.