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Breakthrough ACTION Nigeria COVID-19 Campaign

Due to the outbreak of the novel coronavirus (COVID-19) in December 2019, the World Health Organization (WHO) had prioritized 13 African countries including Nigeria as the most vulnerable countries for importation of COVID-19.

Since the confirmation of an index case in the country, the Federal Ministry of Health (FMOH), Nigerian Centre for Disease Control (NCDC) and WHO commenced the coordination of a response and preparedness plan. One of the components of the plan is Risk Communication and Community Engagement (RCCE) with an Incident Action Plan (IAP), which articulates communication objectives and illustrative activities proposed by the NCDC. Through partnership and collaboration, Breakthrough ACTION Nigeria will work to support the Nigerian Government and RCCE country-level pillar leadership (currently the Health promotion division of the FMoH, NCDC, WHO and UNICEF) with technical assistance to adapt and contextualize plans, tools, templates, and materials to support the preparedness and/or response activities required by Nigeria.

Activities/ materials include:

Audio spots:

10 (60secs) audio spots on self-isolation for international travelers. In these spots (available in Yoruba, Hausa, Igbo, Pidgin, and English)  two men/ two women discuss having just returned from travel and the need to stay self-isolated.

Source: Bros Jay (for men) and Ladies Night (for women) in clip below

Advance Dial Prompts:

These are voice messages that users receive after they dial but before their call connects.  They are available in Igbo, Hausa, Pidgin, Yoruba, and English.

Audio clips:

Source: Igbo clip

Source: Hausa clip

Source: Pidgin clip

Source: Yoruba clip

Source: English clip

Scripts:

Source: SMS Content for #TakeResponsibility Campaign (Igbo script)

Source: SMS Content for #TakeResponsibility Campaign (Pidgin script)