Using Behavioural Science & Human Centered Design to Boost COVID-19 Vaccination

December 21, 2021/in Presentation, Strategies PATH Global, India, South Asia English Risk Communication and Messaging, Vaccines Response Organizations, SBC Professionals/by Shane Harper

The study aims to use a behaviour science and human centred design approach to understand the barriers to uptake of COVID-19 vaccines, and use this fundamental understanding to design interventions to drive vaccine uptake in Punjab and Maharashtra. Our methodology involved remote in-depth interviews with stakeholders, and users with barriers to COVID-19 vaccination in rural and urban Nagpur, Bathinda and Faridkot.

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