African women standing on stairs and holding their COVID-19 vaccine cards. The text reads: "Operational Framework for Demand Promotion: Integration of COVID-19 vaccination into routine immunization and primary health care"

Operational Framework for Demand Promotion – Integration

The Operational Framework is a starting point to strategize demand programming for integrated COVID-19 vaccination. The framework uses the core components of vaccination demand to help guide thinking along a strategic pathway that is broad and flexible enough to be applied to any country situation.

Source: Operational Framework for Demand Promotion – Integration

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