CARE multi faith COVID-19 vaccine ads. Credit: CARE

Faith Leadership and Vaccine Hesitancy Reduction

In July, CARE USA ran a series of Facebook ads to test which messengers – healthcare providers, celebrities, or faith leaders – would drive more vaccine acceptance. We were surprised to learn that the faith leaders outperformed the other two messengers, particularly since reports from other sources such as the World Health Organization (WHO) indicated that healthcare providers showed the best results.

Source: Faith Leadership and Vaccine Hesitancy Reduction

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